I have carefully looked at two similar products ... In the market development period or adjustment period, it is often the most effective way for enterprise products to enter the market quickly and find cooperative agents. However, in today's market environment where the media explodes and competitive brands abound, the investment advertisements of many enterprises are often easily drowned out, which simply fails to attract the attention of agents and achieve the expected investment promotion effect. How can you make your investment advertisement stand out and achieve the ideal investment purpose? Investment promotion, in the final analysis, is to show the information of a product or service to potential agents through the media platform, so as to attract agents to consult and cooperate in investment, so that enterprises can open up market networks and set up marketing channels. The most important content of investment promotion advertisement is to give agents a reason to be tempted. Therefore, when we publish investment advertisements, the word "temptation" is very important. The transmission of advertising information must have enough "temptation" for agents to be interested in calling or consulting at home until they become agents. Please follow the principle of "carry out the temptation to the end" when we publish investment advertisements. A form of temptation Many enterprises attach importance to advertising and ignore the production of advertising. As everyone knows, a mediocre advertisement may not attract the attention of others at all, which leads to the failure of advertising. Modern people have very limited time to pay attention to advertisements, and mediocre advertisements are often easily overlooked. And poor advertising can not only fail to attract investment, but even backfire and be criticized. Therefore, to give full play to the effect of your investment promotion advertisement, please don't neglect the design and production of your advertisement. A creative advertisement can make you get twice the result with half the effort. Even if there is no good idea, you must make your advertising picture as beautiful and eye-catching as possible, so as to catch people's attention at the first time. The temptation of two feelings should pay attention to narrowing the emotional distance with the agent. Originally, potential agents are unfamiliar and distant to you. Try to let agents know about the enterprises that trust you through investment promotion advertisements. It's very important to describe the emotional language. Take the agent as your business partner, not just a dealer. This is also the reason why more and more advertisements are striving for a win-win situation. It is also the most effective way for China people to persuade others. The temptation of service The enterprise itself should start from the perspective of a service provider, and all marketing work is to serve the development and profit of agents. Most agents attach great importance to the market services provided by enterprises. With the strong support and perfect service of enterprises, agents have more confidence and security, so that they can join with confidence. Therefore, you might as well show your service concept in your investment advertisement. 4. The temptation of policies. Advertising for investment promotion should appropriately disclose the sales policy of your enterprise, because this is a problem that agents are very concerned about. In today's increasingly homogeneous products and markets, the sales policies among manufacturers often determine the choice of agents. Agents all hope that manufacturers can have more preferential policies to support them. Therefore, you can simply reveal your company's most convincing and attractive sales policies in investment advertisements as the main line to attract agents. Experienced agents can often capture the business opportunities of making money from the company's sales policies. The temptation of five benefits This is actually the ultimate state of temptation. All businessmen are profit-oriented, and businesses that don't make money can't last long. For new brands, it is impossible for anyone to do a business that does not make money. Your investment advertisement must convey the message to the agent that operating your products can make him profit, and it can also make a lot of profits. All the temptations in front are actually a good temptation. If your investment advertisement can convince the agent of how much profit to get, it is strange that the door-to-door people do not dispute to break the threshold. The agent's confidence in profit comes from many aspects: the selling point of your product, your marketing policy (price protection, regional protection, etc.), your advertising promotion activities, your company's concept and determination, your company's past successful experience, your company's financial strength, etc. Grasp these links well, so that the profitable pie will exude a delicious taste in front of the agent, thus tempting the agent to sell. In fact, the investment promotion advertisement is only the first small step to attract investment. Only the address, contact telephone number, website address, etc. shown in the investment promotion advertisement can contribute to the final conclusion of your investment promotion business. The agent must further discuss and communicate with the enterprise according to the information provided by the investment promotion advertisement. Therefore, the specific conditions that you can promise in the investment advertisement must be fulfilled, otherwise the agent will feel cheated and doubt the enterprise.