LV, also called checkerboard. LOUISVUITTON. Louis Vuitton.

the role of brand in enterprises. Storage function, brand can help enterprises to store goodwill and image. Rights protection function, by registering patents and trademarks, brands can be protected by law to prevent others from damaging the reputation of brands or illegally stealing brands; Value-added function, brand is an intangible asset of an enterprise, and its characteristics such as value, personality and quality can bring important value to products. Even if the same product is labeled with different brand logos, it will produce a disparity in price; Image-building function, brand is the cornerstone of enterprise's image, popularity and reputation, which endows enterprises and products with many special meanings such as personality and culture in today's product homogenization; Cost reduction function, on average, the cost of winning a new customer is six times that of keeping an existing customer, and brands can effectively reduce the cost of publicity and new product development by establishing brand preferences with customers.