1. Brand ownership and trademark registration: Orange Fire is a series or product of Wang Xiaoer brand, and the ownership belongs to Beijing Wang Xiaoer Fruit Industry Technology Co., Ltd. After going through relevant legal procedures, the company successfully registered the trademark of Orange Fire, ensuring the independence and legitimacy of the brand. This means that Orange is a part of Wang Xiaoer brand and enjoys the reputation and resource support of Wang Xiaoer brand.
2. Brand consistency and market positioning: Orange is in harmony with Wang Xiaoer brand in product design, packaging and marketing activities. Adhering to the core values and quality standards of Wang Xiaoer brand, we focus on high-end citrus products and pay attention to quality and taste. Oranges are on fire. Through the joint promotion with Wang Xiaoer brand, the brand awareness and influence have been further enhanced. This strategy of consistency and market positioning helps consumers to associate the orange with the Wang Xiaoer brand, which increases the recognition and loyalty of the brand.