1． French Crocodile

Rene Lacoste was the top World Cup tennis player in the late 1920s. He won seven major tennis singles titles during his tenure, and successively won the Wimbledon US Open. , won many victories in the French Open, and his friends called him: "Le Crocodiles" (Annotation: Lacoste is similar in pronunciation to the English word Crocodile for crocodiles). This name is consistent with his appearance on the golf course. His tenacious style matches well.

Leilakos accepted the nickname and had a small crocodile embroidered on his tennis jersey, and the logo became a favorite when he added it to the shirts he designed. .In 1933, Rene Lacoste founded the company in cooperation with Andre Gillier, the president of France's largest knitting company at the time. The company mainly produces knitted shirts with crocodile logos originally designed by Rene Lacoste for himself, as well as other shirts suitable for tennis, golf, and sailing sports. The first product catalog published by the company in 1933 listed the above products in detail. As far as we know, Lacoste pioneered the use of trademark logos on the outside of clothing. This approach was subsequently followed by major brands. Tens of thousands of people around the world wear "Crocodile" shirts, and this symbol has always been of profound significance to those friends of Leilakos who know its origin and significance.

Chapter A Lacoste white shirt immediately sparked a revolution in the tennis world, replacing the traditional long-sleeved wool starched shirts commonly worn by tennis players at the time. This shirt is slightly shorter than other types of shirts at the time, with a hard collar and short sleeves. It is made of lightweight, finely woven "small plain weave single-sided felt cotton fabric". Its advantages of comfort, durability and durability have been maintained to this day, making Lacoste shirts a distinctive and unique brand.

Since the 1970s, "crocodile" shirts have become more popular. Among men, teenagers, and children, "crocodile" is a symbol of good quality. Owning a "crocodile" shirt is a status expression. They were worn in different ways: the hem was pulled out; the ribbed collar was left open; in the 1980s, the collar was turned down and buttoned up; women could also wear male companion clothes. "Crocodile" shirts are a staple of middle-class American wardrobes and are a generic term for tennis and polo shirts.

２． Katile Crocodile

Katile Crocodile was initiated by Dr. Tan Xian Jin, executive chairman of Singapore Crocodile International Institution (Private) Limited, in Singapore in 1947, and then developed to Malaysia, Brunei, Indonesia, Hong Kong, Markets in Japan, Taiwan, South Korea, India, Pakistan, Bangladesh, Ceylon, Nepal and the Middle East. Due to Dr. Chen Xianjin's business policies of "genuine products at reasonable prices" and "keeping up with the trend", it not only developed rapidly, but also maintained a well-known trademark in all markets for more than half a century, making the Cartillo Crocodile brand one of the few international famous brands owned by private organizations. 1. Catile crocodile is well-known in the international market and can be called the pride of the Chinese people.

Dr. Chen Xianjin has a special affection for crocodile clothing due to its business creation and market expansion. He devoted more efforts and time with full enthusiasm, not only increasing the variety of clothes, but also actively expanding the international market. After years of hard work, the Crocodile brand has finally become international and diversified. In addition to men's, women's and children's clothing, shoes and hats, the finished products also include glasses, men's and women's watches, wall clocks, alarm clocks, stationery, travel bags, sports equipment, leather goods and other products, which complement each other.

In the 1940s, three crocodiles appeared in the world, namely Singapore's CROCODILE (English translation of crocodile) crocodile brand, French LACOSTE (owner's surname) crocodile brand and American IZOD (company name) crocodile brand. At that time, none of the three parties knew the existence of the other two parties.

About 30 years ago, Lagos came to Asia to register, and only then did they know about the existence of each other. After decades of litigation, a lot of manpower and financial resources were wasted, and no country could solve it. Later, Dr. Chen Xianjin and Mr. Lax ended the dispute by peacefully coexisting and openly competing around the world.

Both crocodile brands have had different fans over the years, and there is no conflict as the trademarks are significantly different. The quality, style and design of goods, and even store decoration and display planning are all different.

３Hong Kong Crocodile Shirts

The registration rights of the Crocodile brand trademark of Hong Kong Crocodile Shirts Co., Ltd. are owned by the three brothers Mr. Chen Shaohui, Dr. Chen Jun and Dr. Chen Xianjin. Later, due to the company The stock is publicly listed in Hong Kong, so the registration rights in Hong Kong are transferred to Hong Kong Crocodile T-shirt Co., Ltd.

Due to his old age and his son’s unwillingness to engage in the garment industry, Dr. Chen Jun sold Hong Kong Crocodile Shirt Co., Ltd. to Mr. Lin Boxin’s Lai Sun Group in 1986.

So there are three crocodiles in the Chinese market, competing openly.

Singapore's CARTELO (Cardile) brand and CROCODILE (Crocodile) brand products have occupied Singapore, Malaysia, Thailand, Indonesia, Japan, South Korea, India, Pakistan, Bangladesh, and Ceylon under fierce international competition. , Nepal, Myanmar, Brunei and other international markets, it successfully opened the first Cardile crocodile store in Shanghai in 1993, and invested in the establishment of Shanghai Oriental Crocodile Clothing that year

Co., Ltd., its annual sales have exceeded RMB 300 million in just a few years. There are more than 500 specialty stores and specialty halls in cities across the country. Its production and sales volume are among the top 200 enterprises in Shanghai. With the bell of the new century, Cardile Crocodile has achieved great success - in 2000 and 2001. The sales volume of T-shirts ranked first in the country.

Kadile Crocodile has won the trust of consumers with its exquisite fabrics, novel styles and comprehensive services. At the same time, it has also brought consumers a new shopping concept. Since 1998, It was selected as one of the top ten best-selling brands in the national market by the National Bureau of Statistics.

Singapore's CARTELO brand leather shoes are based on crocodile leather as the creative concept, and their exclusive style has always been well-known in Europe, America and Asia. Selecting high-quality materials, novel and unique styles, and styles full of taste and personality are the manufacturers' cognition. All styles and quality are specially researched by famous Italian teachers for the Asian market. Modern technology is used to integrate Chinese and Western traditional craftsmanship to create outstanding brands, which is a personalized quality guarantee.

The reason why high-quality crocodile products have received good reviews from the outside world is because every process in the production process is very strict. In addition, the selection of materials is also very important, because crocodiles have always been made from European and American materials. High-end imported fabrics from Japan and other places are strictly selected by dedicated personnel to ensure that the look, feel, softness, elasticity, shrinkage, wear-resistant and wash-resistant strength and dyeing fastness all meet the standards to ensure product quality and make customers feel comfortable. Good value for money