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How to write a sponsorship plan for college sports events?

Zhengzhou Communications Vocational College’s First Sports Games Sponsorship Plan

Zhengzhou Communications Vocational College Sports Games Sponsorship Plan

Dear Sponsors:

Zhengzhou Communications Vocational College held a school-wide comprehensive sports meeting on April 15, 2007, which lasted for one week. The period includes three parts: opening ceremony artistic performance, sports meeting and closing ceremony award presentation (two days). The External Relations Department of our school's student union is the designated publicity and planning unit for such campus activities. It has a deep understanding of the feasibility of businesses sponsoring college student activities, especially the feasibility of sponsoring our school's sports events. Let us make this sponsorship feasibility report for your company now.

1. Performance analysis

1. This sports meeting has received strong support from the college youth league committee and relevant school departments. It is large in scale and has many participants, and can attract more teachers, students and His family came to watch, which was well received by his classmates, and promoted the development of school sports, which will definitely cause a sensation in the whole school.

2. There are more than 15,000 college students on campus, and the flow of people is so large that about 10,000 people attend the sports meeting every day. The population is densely populated, and the school's spending power is relatively high, so the effectiveness of publicity for your company is more obvious.

3. This event has attracted the attention of teachers and students, and your company's products will also be vigorously promoted.

2. Publicity methods

1. Banner: a week-long large banner promotion, hanging banners in the school (the content of the banner is the content of the sports meeting and the company's related publicity - sponsorship (Business name) three days before the event, stick it in the sports stadium and other places with the highest traffic. Hanging time is 24 hours a day.

2. We will name your company as the sponsor on the promotional poster of the sports meeting. (Preliminary publicity)

3. Vertical billboards. Promote it within the school as an independent promotional method during the sports day. (Provided by your company)

4. During the sports meeting, distribute hats with the sponsor's logo to referees and security volunteers to increase publicity.

The 5 school radio stations will conduct broadcast promotions about your company for seven days

During the 6th sports meeting (one week), your company will conduct a certain scale of product sales activities near the sports meeting area

7. Promote and distribute leaflets on the school student union website before and after the sports meeting.

8 Promotional chess square. During the sports meeting, colorful flags will be placed in conspicuous locations such as the main road and the podium of the venue for publicity.

9 balloon square array. Hydrogen balloons will be used to hang publicity at some important locations during the games.

10 Questionnaire: After the event, help your company conduct a campus market survey (the questionnaire is prepared and provided by the company)

11. Set up an information desk on campus during the sports meeting

3. Publicity effect:

I hope that the attraction of this event can help your company’s products attract more attention and mutual benefit

1. Posters and publicity The single meeting will indicate "This event is sponsored by *** company. There is a company profile on the back of the flyer (provided by the company)

2. This event can also help your company distribute flyers in the school

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4. Prizes for outstanding athletes are provided by the company.

5. The sponsor is marked on the banner

Note: If the sponsorship fee reaches 2,000 yuan, merchants can participate in the awards

4. Activity budget

Venue rental fee is 500 yuan

Publicity display board is 300 yuan

Logistics, volunteer service team, etiquette team 400 yuan

0.00 yuan for security staff and order maintenance personnel

200 yuan for publicity staff

Equipment: 600 yuan for use of equipment used in sports games

Publicity material management and maintenance fee 0.00 yuan

Estimated total sponsorship cost: 2,000 yuan

5. Significance of sponsorship activities

Increase the communication between schools and enterprises Exchange and cooperation, mutual learning and mutual development.

Expand the company's influence in universities and increase the market share of the company's products in universities through comprehensive publicity.

Establish corporate image and improve the company's social benefits by sponsoring relevant activities.

We sincerely hope that we can take this event as an opportunity to establish a longer-term cooperative relationship with your company and help your company realize its greatest interests not only within the school but also in society. We will provide greater support to your company in future work.

Event location: Yunxin District Stadium, Zhengzhou Communications Vocational College

Foreign-related matters: School Youth League Committee (specifically responsible for the Social Practice Department of the Student Union of the School Youth League Committee)

Sponsoring unit:

We hope that your company can carefully consider our suggestions and give us valuable opinions. We are responsible for all publicity activities on campus, and the company can send people to supervise. We hope to cooperate fully with your company,** *We hope that your company will respond to this sports meeting as soon as possible. Looking forward to your joining! Happy cooperation!

Planner: External Liaison Department, Department of Automotive Electronics Engineering, Zhengzhou Transportation Vocational College

一, Purpose of the activity: To deepen the characteristics of art education in our school and to show the good mental outlook and fighting spirit of the teachers and students of the school. Enhance the competitive awareness and collective cohesion of all teachers and students, harmonize the relationship between teachers and students, improve the technical level of track and field sports of our school students, and enable students to develop in an all-round way.

2. Main contents of the activity:

(1) Opening Ceremony (individual awards by class: 8 first prizes, 12 second prizes, 15 third prizes)

1. Evaluation content and standards:

(1) Queue formation (60 people): 20 people in each class, male and female No limit, the team is neat, the steps are neat and consistent.

(2) Spiritual civilization (accounting for 20): good mental outlook, energetic and energetic.

(3). Clothing (accounting for 20): Clothing is neat, beautiful and distinctive.

2. The team shall not stop in front of the podium for more than 20 seconds, otherwise points will be deducted.

3. When entering the field, the two classes march side by side (each class marches in two columns, each column takes one runway).

4. Judges: school administrators and heads of grades.

(2) Sports competitions

1. This school sports meeting includes 9 individual events for men and 4 events for women, and 4 collective entertainment events, including track and field, basketball court, and flag-raising. It is held in five venues: area, badminton hall and volleyball training ground.

2. The competition is divided into seven categories from the first grade to the third grade of junior high school and teachers and staff.

3. In order to cultivate students' awareness of participation and operational ability in this school sports meeting, each referee team is only led by one teacher, and the rest are all organized by the student union to serve as referees. The arrangements for the leaders of each referee team are as follows: Timing: Wang Xiaojian, finish line: Fan Lihui, starter: Yang Yuping, inspection: Wu Xiuping, jumping section: Chen Riwu, Pan Hongbiao, throwing section: Deng Qingfeng, tug of war: 1 Chen Yue, 2 Liang Ruihui, 3 Yu Xiongcai, 4 Chen Fuyi, 5 Chen Shuying, 6 Liao Zuxin , long rope jumping: Wei Weixiong, shuttlecock kicking: Meng Jiazhen, dry land dragon boat: Bai Wencai, volleyball match: He Runrong, basketball shooting: Chen Yumin, announcement: Xiong Jian, Huang Zelin, Lin Yinghui, broadcast promotion: Zhong Xiaolei, Chen Huanguang, Hong Gengsi, prizes: Huang Caiyu, Huang Xiuzhen, Ou Baoping, Liang Cuixia, Logistics Department: Ou Dadang. There are 29 staff and teachers*** and 85 students*** at the conference.

(3) Closing Ceremony: 1. Assemble. 2. Award presentation.

3. Opening Ceremony Program Arrangement (morning of November 24)

1.07:30~07:45: All staff arrive at work, and each working group inspects the preparation work (each The team leader is responsible).

2.07:30~07:45: Each class will conduct pre-activity education (each class teacher is responsible).

3.07:45: Students in each class take their seats at the designated location. Each honor guard and each class representative team lined up in the open space in front of the teaching building to prepare to enter the venue (the commanding teacher of each team is in charge).

4.08:00: Leaders and guests took their seats on stage.

5.08:00: The opening ceremony officially begins.

Announcing the entry of each team

The order of entry: National flag, plaque, drum team, colorful flag team, unicycle team, softball team, volleyball team, lion awakening team, first grade ①~⑥ representative team, second grade ①~ Class ⑦ represents the third grade of junior high school, ①~⑧ represents the first grade of high school, ①~⑥ represents the second grade of high school, and ①~⑧ represents the third grade of high school.

6.08:30~09:00

(1) Everyone stands in silence, plays the national anthem and raises the national flag.

(2) Announce the opening of the sports meeting and give an opening speech (Principal Huang).

(3) The oath taken by the referee representative ( )

(4) The oath taken by the athletes (Junior Grade 6 Class Zhanlian).

(5) Announce the discipline of the meeting (Wei Weixiong).

7.09:00 Each team leaves the field and the competition begins.

8. Staff arrangements (note: each work The teacher whose group name is underlined is the group leader)

(1) Assembly host: Wei Weixiong

(2) Honor guard: ①National flag, plaque: Yang Yuping

②Colorful flag team (1 boy per class): Fan Lihui

③Drum team: Zhong Xiaolei

④Unicycle team: Wang Xiaojian

⑤Lion awakening team: Chen Riwu

⑥Softball team: Wu Xiuping

⑦Volleyball team: Meng Jiazhen

⑧Foreman card (1 girl per class): He Runrong

(3) Each class representative team: each class teacher

(4) Podium venue layout and campus publicity atmosphere creation team: Xiong Jian, Huang Zelin, Lin Yinghui, Li Cui, Yan Qiaosi

(5) Publicity and reporting team: Chen Tianxuan

①Broadcasting and reporting: Chen Huanguang, Hong Gengsi, members of the school broadcasting team, students from the Student Union Propaganda Department, and correspondents of each class.

② Photography and videography: Huang Zelin, junior reporters of each class

(6) Campus Environmental Hygiene Team: Zhang Xuejun, health worker of each class

(7) Conference Discipline Inspection Team: Ou Dadang, Ouyang. Bo Bing, Long Kangcheng, Li Qiaohong, Pan Yanling, Luo Xiaowen, Zhang Haiquan, 5 students of all levels.

Note: When submitting the registration form for each class, please submit it together with the introduction of the class.