French rooster is a sports brand from France. Different from other sports that pursue sweat and endurance, French roosters put forward the concept of sports to reflect their lifestyle and feelings. It provides a brand-new sports scene for athletes who pursue novelty.
Source of brand logo image:
The brand name Le Coq Sportif means active cock in French. The rooster is a symbol of the mascot in the eyes of the French, while the triangle expresses the warm relationship between parents and children. The rooster placed in the middle is like the morning sun shining on the family.
Among them, the rooster totem was finalized on 1975 after a series of updates and began to be used continuously. It is also the most beautiful and popular totem. In 2003, the triangle topic was detonated, which led to the spread of cock shoes with a century-old history from Europe and America to Japan, Hong Kong and other places, which was out of control.
Because rooster shoes not only adopt retro design, but also develop more and more dazzling leisure sports shoes with functions according to different fashion trends in recent years, and the warm relationship emphasized by the triangle is designed for close family members to wear, so that their hearts can be locked tightly together.
Extended data:
Brand history of French rooster;
The origin of French cock can be traced back to 1882. Mr. Emilu Camus Zhe, a French citizen, founded Le coq sportif, a sports brand that started with the production of sportswear and socks, and took this cockerel as the brand symbol.
By 1948, Le coq sportif was officially registered, but it really attracted the attention of the sports community because it sponsored the French World Cup in 1982, and its brand gradually established its leading brand position.
1990, DESCENTE Company of Japan obtained the trademark right of Le coq sportif in Southeast Asia and officially started to sell it. And started the sales of Le coq sportif Golf on 1995.
References:
Baidu encyclopedia-French rooster