It is still recommended to have one. It is strongly opposed to startup companies investing large sums of money in brand design in the early stage. It is very important to find a suitable design team to help you design a LOGO.

Why does a company need a logo?

There are many answers, but they are all yes. Judging from the memory of the simplest people, people's memory for simple graphics and elements is much higher than a long full name with the words "** Limited Liability Company" and other words. A person can be deeply impressed by the logos of BMW and Mercedes-Benz, but it is more difficult to memorize which company they belong to, which country, which group, and memorizing the logo is equivalent to memorizing everything. This is why your company needs a logo!

A logo is an image that allows consumers to remember the company's main body and brand culture. It is mostly a simple graphic culture and life. Therefore, in order to develop better, a company or any organization should Has its own matching mark.

Recommend several methods for brand LOGO design:

Shape design method

The advantage of shape design is that it is simple, elegant and easy to identify. Famous shape trademarks are simplified shapes, but with a sense of design in them. For example, the logo of Mercedes-Benz is a simple three-pointed shape, which looks very grand. But if you look closely, you will find that although the shape is simple, it is not crude. The design of the material and pleats makes the entire logo look very classy! Another example is Nike’s big swoosh. It’s so majestic and famous that it can be recognized wherever it is placed!

Color Design Law

Trademark circle reporters need to remind all entrepreneurs that in the trademark registration application, if the color of the submitted trademark text and graphics is not specially stated, the Trademark Office Will default to black and white. In fact, most logos are indeed black and white. Therefore, if an entrepreneur can make good use of color and make his trademark color leave a deep visual impression on people, then the trademark will be very successful.

For example, the American brand Tiffany designed a fresh blue color and called it Tiffany Blue. It not only registered the related Tiffany Blue packaging trademark, but also registered and protected the "Tiffany Blue" word trademark. This color makes the brand logo highly recognizable. In addition, Coca-Cola’s red color is also very classic.

Product Image Design Method

If your product itself is very distinctive, such as exquisite workmanship, very creative, and highly recognizable, then it is best to use the image of the product itself as a trademark. A wise choice not only protects the trademark, but also allows consumers to remember your product while remembering the trademark. The classic case is mm beans.

Founder Image Design Method

The advantage of directly making the founder a trademark is that it allows people to connect the trademark with the history of brand development. Of course, first of all, the founder needs to have a certain degree of fame or charisma to be able to attract consumers as a brand. This type of brand trademark is relatively rare, the classic ones include Lao Gan Ma and KFC.

Trademark circle reporters here need to remind entrepreneurs that using the founder’s portrait as a trademark is risky, because after the founder dies, subsequent consumers will not be familiar with the founder, which can easily lead to misunderstandings about the brand. There is a gap in trademark understanding. The trademark circle suggests that entrepreneurs can use the founder’s cartoon image as a brand trademark, because in people’s minds, cartoon images are immortal.

Symbol design method

The characteristic of symbols is simplicity. For example, McDonald's "M" symbol is classic, concise and colorful. When people see the yellow letter "M", they will Think of McDonald's! Another example is the "f" letter trademark. When people see it, they will think of Facebook.

Animal graphic design method

"Animals, women and children are the most eye-catching". This is already common knowledge in the media industry, so using animal graphics as a trademark is also A common choice for entrepreneurs. Even BAT bosses are particularly fond of animal trademarks, such as Baidu’s bear paws, Tencent’s QQ penguin graphics, and Tmall’s black cats.

Of course, if a start-up company feels that it does not have enough energy, it can also entrust a professional design company to design a trademark. However, the design company's understanding of the corporate brand concept is bound to be inferior to that of the company members. Entrepreneurs can refer to the trademark circle Based on the above methods, combined with your own understanding of the brand, you can design a unique brand trademark.