Ten or twenty years ago, the brand VIP Bird was a very popular brand. At that time, the streets and alleys were all their trademarks. However, in recent years, the urine of noble people is really not as hot as in the previous two years. There are consequences, and then look down.

1. What brand is the VIP bird?

Guirenniao is a domestic brand, registered in Fujian, and its main business is sports series clothing and shoes. The VIP bird is known as the national sports brand in China, and it is a proud domestic product. A few years ago, it was the grade of Li Ning Adinik. Now the brand of VIP Bird is not as popular as before, and it has not been heard of recently.

Second, why did the VIP bird fall?

With the development of the Internet, many brands are slowly changing from offline transactions to online transactions. The VIP bird did not seize this opportunity and continued to sell in stores, which led many brands to increase sales channels and promote sales, while the VIP bird plummeted. Relevant data show that the revenue of VIP bird 20 18 and 20 19 are in a downward trend. They were the first losses in 28 1 0.20 billion,10.5, 81100 million and 20 18 years respectively, with losses of 646 million and 20 10 billion. If it continues, the VIP bird will face the risk of delisting.

Third, what should we do in this situation?

Many people will sigh after reading it. For example, companies that have invited Andy Lau to endorse before are now facing the risk of delisting. Everyone will feel sorry, but this incident can only be blamed on the noble bird company, which failed to grasp the tide of online shopping and made a good decision on network development. In fact, this incident also tells us that in our daily life, we should never go all the way to the dark. We must learn something new in our work, and we must know how to innovate in the process to keep up with the times and not be eliminated by enterprises and society.