First of all, although "If You Are the One" has a certain reputation in my country, the matchmaking services it provides have not been circulated in China. Most of the public in my country have not actually used and accepted the above services. Even if "If You Are the One" may It is known to the public in my country through the media and cannot be recognized as a well-known trademark.

The Original If You Are the One LOGO

Reverse confusion (REVERSE CONFUSION) Traditional confusion usually refers to a trademark that was registered later. There is a problem of confusion between trademarks and prior trademarks, but if a large company deliberately uses the trademarks of some small companies, after a large amount of advertising and promotion, the small company's advertisements will be recognized by the public as a branch of the large company, and thus the small company It will be suspected that you can no longer use its trademark independently, and you will be threatened by reverse confusion.

In this case, Jin Ahuan's registered trademark No. 7199523 "If You Are the One" has been put into commercial use and was The lawsuit affects the normal use of the trademark and makes it difficult for it to function properly. Due to the popularity of Jiangsu TV Station and the promotion of its programs, the relevant public may easily have misunderstandings and connections between the right holder’s use of the registered trademark and Jiangsu TV Station. Reverse confusion has been caused.