HiTea has previously publicly announced four rounds of financing, in August 2016, April 2018, July 2019 and March 2020.

On February 1, 2021, Heytea officially released the "Heytea 2020 Annual Report on the Joyful Tea Trend and Inspiration", which mentioned that Heytea has opened 695 stores in 61 cities around the world. stores, including 18 new cities in 2020 and the opening of 304 new stores, including 202 Heytea main stores and 102 GO stores. According to the latest public information, the current number of Heytea stores has exceeded 800.

On May 19, "Xixiao Tea", a sub-brand of Hey Tea, also released the "Xixiao Tea First Anniversary Report". The report shows that since its establishment one year ago, Xixiao Tea has 22 stores were opened in six major cities in Guangdong, and more than 2.8 million drinks were sold throughout the year. This achievement was achieved after most stores were opened for less than half a year.

Recently, Heytea also participated in the Tmall 618 war for the first time. During this 618 Shopping Festival, the overall GMV of its e-commerce platforms reached 20 million yuan, and the number of new Tmall members on the Tmall platform exceeded 50,000.

It can be seen that Heytea is no longer just a new cup of tea. Its sales in various fast-moving consumer products are growing rapidly, which also means that Heytea’s brand potential is in new categories of products and online channels. After being released, consumers’ brand awareness of Heytea has extended from tea drinking stores to more scenes.

Nie Yunchen and Heytea created a new era of Chinese tea drinks

Hiytea, formerly known as Imperial Tea, was founded by Nie Yunchen in Guangdong in 2012. In 2016, Nie Yunchen gave up the " royaltea, the trademark, changed the brand name to "HiTea", hoping to use the concept of "a cup of HiTea to inspire an inspiration" to improve consumers' brand recognition and awareness.

Since then, Nie Yunchen and Heytea created a new era of Chinese tea drinks. Heytea has also been running wild, expanding stores, categories, and expanding to multiple cities. No one has ever questioned the popularity of the new tea drink track, even if it has its own unique brand. Like a horned beast, there are still many players pouring into this market and track.