As we all know, the three stripes are the most classic stripes of Adidas. I think adidas has lost its brand. It failed in its own trademark war, with an official "invalid" label that ended up being affixed to Adidas's "three stripes" of life.

For this trademark, Adidas has compared it with Puma and Tesla. But the Adidas brand is bigger than others. The European Court of Justice's decision is more of an obstacle than a huge harm to Adidas. Adidas was confused when they learned about the three ineffective bars. A European court ruled Wednesday that Adidas' three-stripe logo is invalid, the Wall Street Journal reported Wednesday. The Court of Justice of the European Union held that a trademark is only a common graphic mark without corresponding uniqueness. In addition, the court also upheld the decision of the European Union Intellectual Property Office to cancel the three-stripes trademark in 2016.

It is understood that the three stripes are the most classic of Adidas. The Adidas brand has three major series, namely the sports performance series, the sports traditional origin series and the new sports fashion series. Accordingly, their trademarks are the three stripes, the three-leaf grass and the ball logo. It is worth noting that whether it is the three stripes themselves or the clover and ball logo, the three stripes are an essential matching element.

Adidas’s failure was that in its previous trademark war, this move was officially labeled as “invalid”. In the end, this label was also affixed to the “three stripes” of Adidas’ life. Because after all, the most original three stripes are equivalent to Adidas’s “original intention”. It is also understood that the three stripes were born in 1949. That year, Adidas founder Adi Dassler was the first to use three parallel stripes on shoes, which has since become Adidas's iconic pattern. Reuters quoted David Haigh, CEO of consulting firm Brand Finance, as saying that the ruling could weaken the value of the Adidas brand, which is currently valued at $14.3 billion. “The name is important, but the three identifiable Daobang was also a major contributor to the logo."