Lily has been a traditional Chinese medicinal material in Longshan since ancient times. It is also a good food and an important part of Longshan's characteristic agriculture. Throughout the long history, the people of Longshan have a special liking for lily, an agricultural product with strong local characteristics. It has experienced three development periods from wild resource utilization, artificial cultivation to industrial development, and three historic leaps.
Lily is an agricultural product with strong local characteristics in Longshan County. It has a cultivation history of more than 50 years in Longshan County. Farmers have good planting habits and planting techniques, and have gradually formed "regional planting, production The industrial pattern of large-scale, standardized processing and market-oriented sales. By 2009, it had grown to 58,000 acres, distributed in 20 towns including Shipai, Tongche, Xinglong, Xiluo, and Baiyang, with an average annual output of 50,000 tons and a total output value of more than 200 million yuan. The modern agricultural production model of "company + base + farmers" and the integrated industrial chain of production, processing and marketing have been basically formed. Sayuri has developed into Longshan's second pillar industry after flue-cured tobacco.
In order to extend the industrial chain, the county party committee and the county government provide preferential policies for enterprise land, loan interest discounts, tax refunds, investment promotion, etc., and support Xile Lily Food, Bojie Specialties, Liful Lily Biotechnology, Tian Enterprises such as Yuan Food Technology have developed a series of lily products to enhance the quality of Longshan lily. In 1999, the "Xile" brand lily series products produced by Xile Lily Food Company were registered by the Trademark Office of the State Administration for Industry and Commerce. In June 2000, Bojie Specialty Products Co., Ltd. and the School of Chemistry and Chemical Engineering of Central South University jointly overcame the problem of lily browning and developed a series of new products such as lily dried slices, lily tea, lily milk and lily powder. In the same year, Bojie brand lily powder won the silver medal at the Second Hunan Provincial Agricultural Products Expo. In May 2004, the dried lily slices produced by the company obtained the "Certificate of Origin Certification" for pollution-free agricultural products issued by the Hunan Provincial Department of Agriculture. In 2005, the "Research on Key Technologies for the Preparation and Industrialization of Lily Polysaccharides" project, a major project of the National Science and Technology Research Plan for Western Development, jointly conducted by Livel and the School of Chemistry and Chemical Engineering of Shanghai Jiao Tong University, passed expert acceptance. In April 2008, Tianyuan Food Technology was awarded the title of "National Leading Poverty Alleviation Enterprise" by the State Council Poverty Alleviation Office.
In 2009, the county had: Liful Biotechnology Development, Tianyuan Food Technology Development, Dingqiao Lily Biotechnology, Xile Lily Food, Bojie Specialty Products, Jinwuhuan Industrial, etc. producing lily polysaccharides, There are 6 lily processing companies that produce lily beverages, lily food and other series of products. The developed series of products such as lily powder, lily calcium milk, lily wine and lily noodles have promising market sales.
As for the sales of lily products, a relatively complete sales network has been formed. Fresh lily fruits are mainly sold in East China, mainly in Shanghai, dried lily slices are mainly sold in South China and Southwest China, and deeply processed products are mainly sold in Central and South China. region, some products are trying to be promoted and sold in North China, and the sales situation is promising.
Longshan County Lily Industry Association boldly explores the following aspects: "lily harvesting - grading and packaging - short-distance transportation from Longshan to Zhangjiajie - passenger plane cargo from Zhangjiajie to Shanghai - pick-up from Shanghai Airport to the market - market sales - payment collection "The one-stop, integrated new Lily product marketing service model has basically matured. In 2008, this marketing service model was used to standardize the sales of 1,500 tons of fresh lilies in Shanghai alone, protecting the interests of lily-growing farmers and achieving a win-win situation for both buyers and sellers.