The meaning of the Nike logo is victory.

Nike is an all-too-familiar American brand. In 1971, Phil Knight, the founder of Le Cordon Bleu Sporting Goods, decided to change the name of the company in order to expand its Asian market and improve the company's image. The boss proposed using the name "Six Dimensions of Space", but the company staff rejected it.

In the end, the boss asked the employee to come up with a better name within 12 hours, otherwise he would insist on using the name "Six Dimensions of Space". The employee Jeff Johnson used the time difference between the two places to delay thinking, but to no avail progress.

Jeff Johnson was so tired that he dozed off. In his dream, he met Nike, the goddess of victory in ancient Greek legend. The goddess in the dream brought him inspiration, so he proposed to use Nike. ), as the new name of Le Cordon Bleu, was immediately recognized by the boss. In 1978, the company's sales exceeded US$100 million, and Blue Ribbon officially changed its name to Nike.

The famous hook graphic of the Nike trademark was purchased by Nike from an Atlanta design student for $35. The hook-shaped graphics that people see now are much smaller than the original ones, but they express a stronger sense of speed and excitement.

Extended information:

In 1908, a shoe factory was built in Lean, Massachusetts, which further developed the local shoemaking technology. There, workers no longer make Nike shoes independently. Each step of shoe production is handled by a trained person. The production line begins to take shape.

At first, Nike sneakers were still made to order, but in order to keep workers occupied during the off-season, shoe shop owners began to make shoes without pre-orders. These shoes are called shoes for sale and are displayed in the windows of local shops.

In 1958, the then founder Phil. A player on the track and field team at Knight Oregon State University, he returned to his hometown to teach in Portland after graduation.

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