Calvin Klein (CK) is an American fashion brand founded in 1968. Its founder is the designer of the same name, Calvin Klein, who has won four prestigious clothing awards in a row; its founder Calvin Klein was born in New York, USA in 1942 and studied at the famous Fashion Institute of Technology (FIT) in New York, USA.
From the establishment of his own company in 1968 to the present, Calvin Klein has been in the fashion industry for forty years, enjoys a high reputation, and is considered a representative figure of today's "American fashion". He believes that today's "American fashion" is "modern, minimalist, comfortable, gorgeous, casual yet elegant." Since its rise in the 1970s, the consistent modern urban style has been deeply loved by tasteful groups.
Calvin Klein's works are clean and meticulously tailored, showing a simple and neat fashion style in elegant, neutral-toned fabrics, which is also Calvin Klein's design philosophy. He said: "I also found that the essence of American style also has international characteristics. Just like New York, it is not a typical American city, but a typical international city.
In 1968, Calvin Klein launched women's coats for the first time, which were immediately favored by New York department stores and placed a large number of orders, making Calvin Klein famous. Later, Calvin Klein's clean lines and restrained designs not only won the recognition of buyers and fashion media , a comfortable and pleasant attitude towards dressing, which laid the foundation for a huge fashion industry in the future.
Calvin Klein likes a clean and perfect image, so it is also reflected in his clothing, using silk, satin, linen, cotton and so on. Wool and other natural materials, combined with sharp tailoring, present a noble style that has never changed to this day.
Similarly, the Underwear underwear series released in 1982 was paired with highly provocative advertisements (such as Mark Wahlberg), changed the world's perception of underwear and became a popular fashion.
Perfume is undoubtedly the representative work of Calvin Klein. Obesession, Eternity and Escape in the 1980s were Calvin Klein's. Adding many topics, the unisex fragrance cK One, first launched in 1994, and cK be later, broke the concept of gender barriers and allowed the brand to reach its peak again.
Extended information
CALVIN KLEIN is a global fashion brand that embodies bold and progressive ideas, with a sexy and familiar minimalist aesthetic that "ignites" consumers' passion through sexy images and shocking designs.
For 50 years, CALVIN KLEIN has faced the pressure of competition, innovated with determination, created unexpected design myths, and continuously catalyzed cultural development. We believe in inspiring exploration and bold thinking. We are committed to guiding the public and igniting the world. Passion. We adhere to sincerity and advocate individuality.
In 1986, Calvin Klein and business partner Barry Schwartz founded the brand. The brand has become a leader in the international fashion industry with its clean and bright aesthetic and innovative design. .
In 2015, CALVIN KLEIN's global retail sales exceeded US$8 billion, covering more than 110 countries around the world. In 2003, the company was ranked as the world's largest clothing company. One of them was acquired by PVH Corp.
PVH Corp. Pengweiqi Commercial (Shanghai) Co., Ltd. owns and operates major Calvin Klein brands around the world and is one of the largest apparel companies in the world. is a shirt manufacturer that sells multiple products through its brands, including Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Warner's and Olga.
And agency brands include Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
Baidu Encyclopedia-Calvin Klein
CALVIN KLEIN China official website-About CALVIN KLEIN