Why did Jiaduobao's parent company Hongdao (Group) initially use the trademark of Wang Laoji? Why is Wang Laoji's trademark so valuable?
Because Jiaduobao produces herbal tea, it didn't have a market share and market position at first, and it happened that Wang Laoji, a subsidiary of GPHL, was also a herbal tea brand, but its popularity was not high, so Jiaduobao rented the trademark of Wang Laoji of GPHL for its own use, which had a little foundation. In addition, Wang Laoji's marketing strategy "drink Wang Laoji if you are afraid of getting angry" is on fire. Wang Laoji trademark is naturally valuable.