"Zhongcao" is a popular Internet term. It is a buzzword that many young people like to use nowadays. It means the behavior of "promoting the excellent quality of a certain product to entice purchase." The word "planting grass" was first popular in various large and small beauty forums and communities. In the mobile Internet era, it spread to social media platforms such as Weibo and WeChat. It was finally carried forward on the Xiaohongshu platform and generally refers to "recommending something to Another person, the process of making another person like such things.” "Xiaohongshu planting grass" means to promote the experience of using a certain product on the Xiaohongshu platform, recommend this product to more Xiaohongshu community users, attract other users' interest and generate purchase desire. Xiaohongshu So what should we do when planting grass in Xiaohongshu? How to grow grass in Xiaohongshu? As the name suggests, we are laying out a massive amount of Xiaohongshu diaries. In fact, it’s not just Xiaohongshu. We are on Douyin, Bilibili, When promoting products on Baidu and other platforms, the first step is to spread the volume first; the essence of the volume is to have a large quantity and a low price; in this way, within a controllable budget, the screen will be flooded, making users mistakenly think that there are many Users are using our products. One thing needs to be made clear. It is difficult to bring about conversions by spreading diaries. The Xiaohongshu experts we select from Pudu are all amateurs with about 1,000 followers. It only costs a few tens of yuan for them to post a diary, or even at no cost. You only need to pay by mailing samples to publish a diary; with a small number of fans, exposure is destined to be low, and the conversion data from planting to grass is very low. So why do we still need to do the work of planting grass in Xiaohongshu? Because after users are planted by experts, some savvy consumers will search for the product; after we have published thousands of diaries, users will search for the brand name. When thousands of diaries are displayed, the user will think: So many people are using it, so I will give it a try; without these thousands of diaries as a basis, the effect of planting seeds for later experts will be weak. That's a lot. How to find a large number of amateurs in batches to grow grass in Xiaohongshu? Students who have just started to do Xiaohongshu grass planting will probably get stuck at this step. If the method is not correct, it will be difficult to quickly find a large number of Xiaohongshu amateurs. Here is a method to teach you. Search for "Notices" in the mini program, and some platforms that publish announcements will come up. You click on them one by one, and each notification platform will publish the requirements, and you are guaranteed to fill 200 people in one day. You can also send private messages to find experts, but that is too inefficient. Although you can copy and paste, there is a limit on the Xiaohongshu platform. Strange users can only send private messages to 5 users a day. If you want to find 1,000 amateurs, even if 100 agree to cooperate, It will take 200 days to find them all. It's a good way to use the notification platform to find everything within a week; one thing to note is that some platforms have begun to charge, and you have to pay to publish the requirements. Some platforms are still free, and this is up to you. How to cooperate with Xiaohongshu amateurs? The way to cooperate with amateurs depends on what our own products are. If it is snacks worth tens of yuan, we can ask the amateurs to find the address and mail them. There is a trick to mailing products. You can let the amateurs go to Taobao to take orders. Cash back at the end; after amateurs place an order, some can even give a five-star review. What do you mean by killing three birds with one stone? This is it. Find an amateur, publish Xiaohongshu diary, increase Taobao sales, and get a high-quality praise (Xiaohongshu amateurs are generally very good at taking photos), you kill three birds with one stone; but everything must be measured. , it can’t be too showy, orders and positive reviews cannot be 100% guaranteed. Students who are engaged in e-commerce in this area should know the principles, and it is necessary to simulate the data of real users. If it is a high-priced product, such as an electronic product worth a thousand yuan, and it needs to be sent back by an amateur, you need to communicate in advance about the sample return; if your team produces content quickly, it is okay to provide pictures for amateurs to see and write. , simple and fast.