1. Before designing a trademark, you need to discuss the design concept and detailed pictures with the customer. You must thoroughly understand the needs of customers and spend more time doing research. In-depth understanding of customers' business, industry, competitors and their trademarks. In this way, you can know more clearly what ideas need to be implemented when designing trademarks. Once the concept is established, your real design can begin.
2. When designing a trademark simply, we should focus on creating a simple but meaningful trademark that is easy to identify and remember. Of course, this does not mean that a trademark with complicated design is necessarily bad.
3. It is controversial whether a trademark is unforgettable, and there is no quantitative data to prove it. In fact, a simple and obvious trademark is easier to forget. Therefore, you'd better concentrate on designing a simple trademark that can stand out from many competitors. Only in this way can your design be unforgettable.
4. Endurance will always inspire confidence. It is also very exciting if a trademark remains unchanged for many years, but it can conform to the trend. If you want to design a timely trademark, you should still focus on the key element of simplicity. In addition, you can use fashion trends as a tool to stimulate your creative inspiration, but don't just pay attention to the present, but also give your creativity a place to use.
5. Generic trademarks must be generic. In contrast, the versatility of trademarks is like human adaptability. A trademark can be used on a banner of 60 square meters or printed on a small business card. Also, when you want to design a multi-functional trademark, it is very helpful to use black and white from the beginning. Make sure that no matter what color the customer decides to use next, the characteristics of the trademark will not affect it. At the same time, we should pay more attention to the fact that the meaning conveyed by the image of a trademark is far more important than itself.
6. Suitability If the positioning of brand strategy is to define target customers, you should also pay attention to this when designing trademarks. It is very important whether a trademark can be close to the target customer and then decide whether it can be remembered. If the research part is not lazy, it is necessary to understand the social characteristics of customers and the cultural character of the country where customers are located. By applying this information in design, you can ensure that your trademark can attract the target customers.
What are the basic requirements of Wuhan logo design? Let's briefly introduce this content here. If you have any other questions, please feel free to consult our professional intellectual property consultants, who will provide you with detailed answers.
Logo design trademark design