When we open a supermarket, we will also have our own supermarket trademark, because this means that we are different from other supermarkets. Many times we will want to know whether the supermarket trademark belongs to Which type of trademark, because this is a classification method, which type of trademark does the supermarket belong to? I will introduce the relevant content to you below. 1. What kind of trademark does a supermarket belong to? Supermarkets generally operate relatively multi-dimensional and complex products, which roughly cover food, daily necessities, tobacco and alcohol, daily tools, skin care products, toys, etc. The major categories must be registered in 35 categories (marketing, publicity, franchise chain lines) 35 categories are used when entering Taobao and Tmall). Next, category 29 (dry goods, oil, milk, etc.), category 30 (food condiments, etc.), category 16 (cultural and educational supplies, etc.), category 24 (bedding, sheets, quilts, etc.), category 31 (fruit), category 32 (beer and beverages), category 33 The category (alcoholic beverages) depends on the supermarket's business scope. Generally, it is recommended to register for all categories if the brand becomes bigger and the chain becomes bigger. For exclusive operations, just choose according to your own business scope. Mainly, categories 35, 29, and 30 are given priority for registration. 2. What can a trademark be? If a registered trademark is a text, it can be Chinese characters, ethnic minority characters, foreign characters or a combination of different characters. Trademarks composed of words can be divided into three situations: 1. Composed of words or phrases with specific meanings, such as "Red Bull", "Xurisheng" beverage trademarks, "Macro" water heater trademarks, "Shuguang" petrochemical trademarks, etc. all have specific meanings 2. It consists of words or characters that do not have a specific meaning or are self-created, such as "FIYTA" watch trademark, "Kodak" film trademark, "Machika" drug trademark, "Diao" drug trademark, "Man "Shi" clothing trademark, etc.; 3. It consists of a person's name or a company name, such as "Zhang*quan" scissors, "Changhong" electrical appliances, "Quanxing" wine, "Enwei" medicines, "Rainbow" mosquito killer tablets, "Jule" Trademarks such as dairy products, "Mi Laotou" snacks, and "Orchid Grass" commoners are all composed of a person's name or a company's trade name, so they can give people a deeper impression of the owner of the trademark and directly know the producer of the product. 3. What will happen if the font of a word trademark is changed after registration? According to Article 24 of the Trademark Law, if a registered trademark needs to change its logo, a new registration application must be submitted. This means that the use of the trademark must be strictly limited to the approved registered trademark pattern and the goods approved for use. If the trademark pattern is changed or exceeds the scope of goods approved for use, or is used across categories, the registration mark should not be added, otherwise it is considered counterfeiting. The act of registering a trademark; if the changed trademark pattern or the goods exceed the approved use, if it is the same or similar to someone else's registered trademark, you will also bear legal liability for trademark infringement. Many registered trademark owners will change the fonts in order to make their trademarks more beautiful and unique, such as artistic creations of registered trademark fonts, or changing the printed text of registered trademarks to other aesthetic fonts. However, this will make people feel that someone other than the right owner is pretending to use this trademark. Therefore, you must think carefully when registering a trademark, because a trademark that changes the font is a new trademark. If you really need to re-modify the font of your trademark, you should re-apply for registration as a new trademark. This way you can better protect your trademark rights and even avoid the risks of administrative penalties and civil infringement caused by counterfeit trademarks. At the same time, my country’s trademark law adopts a registration system, that is, only registered trademarks are protected by the trademark law. Trademarks that are merely used but not registered are not protected by trademark law unless they are recognized as well-known trademarks. In our country, supermarkets are recommended to be registered as trademarks in all categories. For exclusive operations, just choose according to your own business scope. Therefore, we need to pay more attention when we need to operate.