The rights protection methods currently used include:

1. Use notifications to control dealers at ordering meetings

2. Sign guarantee letters and e-commerce sales agreements with dealers< /p>

3. Manufacturers design their own QR codes for cross-selling goods

Of course, in addition to these offline rights protection methods, complaining through rights protection platforms is also an option. However, the after-sales processing method of the online platform is similar to that of other e-commerce companies. Consumer complaints can be made through merchant customer service. If you are not satisfied with the result of the merchant's customer service, you can apply for platform customer service intervention. As professional rights defenders, we are constantly trying to deal with this kind of handling, but the platform's behavior of "acting as both an athlete and a referee" can be imagined when you think about the results.

The JD platform can currently handle merchant links that infringe on the interests of brands through the following rules:

1. Patent infringement (appearance, utility model, invention)

2. Trademark infringement, copyright infringement

3. Misappropriate pictures and upload proof of ownership, including patent certificates, trademark certificates, copyright registration certificates, original pictures of stolen pictures and other supporting materials;

4. Complaints involving invention patents and utility model patents must submit a "Patent Infringement Comparison Report";

5. Complaints involving utility model patents and design patents , a "Patent Rights Evaluation Report" needs to be submitted.

JD.com processing mechanism:

1. The respondent must submit complaint materials within 1-3 days after receiving the right holder’s complaint information. If it is not submitted within the time limit, the system may take the first step. Removed from the shelves;

2. The respondent can have up to 3 appeal opportunities, and the respondent’s appeal portal will be closed 10 days after receiving the right holder’s complaint;

3. Products with unsubstantiated appeals will be forcibly removed from the shelves by the system, and points will be deducted according to the level of infringement risk and in accordance with platform rules;

Generally speaking, these offline and online rights protection and price control measures consume a lot of manpower, Financial resources, time, and a long cycle and insufficient professionalism cannot solve the problem of price control and rights protection in a timely manner. And it is difficult for small and medium-sized enterprises to afford the cost of hiring dedicated personnel to protect their rights. It is recommended to find a third-party professional team to help the brand control prices, protect rights and fight counterfeiting. It can effectively deal with low prices, unfair prices, infringement, unauthorized sales, counterfeiting and other phenomena of platform merchants and channel merchants, and safeguard the interests of the brand.