Low-priced trademarks can be transferred, but some matters should be paid attention to in the process of transfer. There are many legislative defects in Article 39 of China's current Trademark Law and Article 25 of the Regulations for the Implementation of the Trademark Law, and the opaque management procedures of trademark ownership organs are also criticized by people in the industry. In order to protect the trademark rights and interests of obligees to a greater extent. Matters needing attention in the process of transferring the reserve price trademark: 1. According to the provisions of the Trademark Law, the assignor and assignee shall affix their official seals or signatures on the Application for Transfer of Registered Trademarks prepared by the Trademark Office; 2. In the process of trademark transfer, the formalities handler must submit identification to the Trademark Office, including business license, ID card, trademark agency power of attorney and other materials, and pay the trademark transfer application fee. 3. To apply for trademark assignment, it is not necessary to submit the trademark assignment contract signed by the assignor and the assignee for the time being. The only legal document that can reflect the meaning of the assignor is the Application for Transfer of a Registered Trademark. 4. If the transfer of a registered trademark conforms to the law, the Trademark Office shall approve it according to law, make an announcement through the official periodical trademark announcement, and issue a Certificate of Approval for the Transfer of a Registered Trademark to the transferee. 5. If the unconfirmed transfer of the right to apply for a trademark conforms to the law, the trademark name will be changed directly after the approval of the Trademark Office. From the date of approval by the Trademark Office, the transferee enjoys the trademark right.