First of all, trademarks are not patents, and trademarks and patents are two completely different intellectual property rights. Trademarks and patents belong to the category of intellectual property rights and are the embodiment of intangible assets and soft power of enterprises. They can also protect intellectual property rights, create wealth and operate.

Trademark is a sign used to distinguish one operator's brand or service from other operators' goods or services. China's Trademark Law stipulates that trademarks approved and registered by the Trademark Office, including commodity trademarks, service trademarks, collective trademarks and certification trademarks, enjoy the exclusive right to use trademarks and are protected by law.

Patent refers to inventions protected by the patent law, that is, patented technology, which is a proprietary technology recognized by the state and protected by law on the basis of openness. Patent right refers to the patent right enjoyed by the patentee, that is, the state grants the patentee or his successor the exclusive right to use his invention and creation within a certain period of time according to law.

Since trademarks are not patents, let's look at the differences between them.

In fact, the trademark focuses on use, because it is only a sign that distinguishes other goods and services. Patents focus on monopoly, which can realize the possibility of seizing the market. Strictly speaking, if others don't infringe your trademark right, you don't have to rely on the trademark to attack your competitors (except to compete and compare with your competitors in brand building and product quality, but this is not the function of the trademark itself), but patents can.

If an enterprise only applies for a trademark and has no relevant patent protection, then the intellectual property protection done by this enterprise is still very primary. Others can crush you with the patent right. Don't say that the products you produce have no technical content. There is a kind of patent right called design patent, the main purpose of which is to protect "design". In order to fully protect intellectual property rights, we should not only register or apply in one field, but also protect intellectual property rights as a whole and formulate relevant strategies.

We are here to introduce some issues related to trademarks. The above answers are for your reference. I hope I can help you. Welcome everyone to praise us and pay attention to us. Thank you.