? Haidilao frantically applied for more than 2 trademarks. These trademarks are more or less similar. As long as you can think of it and touch the name Haidilao, you can apply for it all. Netizens also made suggestions in the official blog comment area, and all kinds of wonderful names made people laugh and cry. Some of the applied trademarks are almost out of touch with their original names. Is it really necessary for Haidilao to be so haggle over every ounce in the trademark? Facts tell us that it is necessary. ? No matter what kind of brand it is, it is not uncommon for big brands to be confused by trademark abuse. For example, Laoganma, Wangzai and KFC brands. Not only did Haidilao apply for a large number of trademarks this time, but other big companies also did similar things.
a similar brand name seems harmless, just a name, which may be just a little interesting, but it can occupy part of the market, disrupt the market and form unfair competition in the market. Most shanzhai brands in the market are opportunistic in their names and packaging. They use similarities to mislead consumers into buying. Although they can only get short-term benefits, China has a large population base. Fast food? It can last for half a year.
? To a certain extent, this chaos uses a cover-up method to deceive consumers and infringe on their rights and interests. Consumers obviously want to buy big-name genuine products, but they don't pay attention to them. They spend more money on things they don't want, so that knockoffs can take advantage of them.
? Haidilao's crazy application for trademark is related to the failure of the previous appeal against Haidilao's trademark infringement. The court ruled that the similarity of river bottom fishing was not enough for infringement, which led to the failure of sea bottom fishing. After the reminder of this incident, since I may not be able to sue Haidilao, I will let you take advantage of it and occupy all the similar trademarks. ? It is completely understandable for a big brand to apply for its own similar trademark. After all, a big brand has gone through this painstaking construction and development, and it has paid too much to add terms to today's keyboard input method, so it can't just steal results from others.
? The rights protection behavior of big brands applying for similar trademarks also hits the knockoffs that want to rub the heat. Cracking down on the chaos of fake products in the market requires not only the perfection of laws, but also the active cooperation of merchants and the resistance of mass society.
Therefore, it is not unnecessary to apply for a trademark for Haidilao. It is absolutely necessary to use excessive force. I also hope that consumers will keep their eyes open and not be deceived by the packaging name of the knockoffs.