1. When Apple was founded, the brand’s influence and popularity were not as high as they are now. So when the second generation of Apple computers was released, Apple started putting labels on the boxes.

2. At that time, stickers were very popular in the United States, so giving stickers not only catered to users' preferences, but also provided free advertising for their brands. At first, Apple's stickers were colorful. Later, as the Apple logo changed, they became pure white.

3. Another saying about the sticker is to commemorate Apple founder and CEO Steve Jobs. Jobs had a profound impact on Apple and even the entire industry.

Extended information:

The origin of the Apple trademark

1. In 1976, Ron Wayne drew Apple’s first logo with a pen. The design is inspired by Newton's thinking under the apple tree and his discovery of the law of universal gravitation. Apple also hopes to follow Newton’s spirit of dedication to technological innovation.

But this logo is very complicated and not easy to remember. It was only used in the production of Apple I, so it was quickly abandoned by Apple.

2. In 1976, Jobs decided to reassign rob janov, art director of Regis McKenna public relations, to redesign a better logo. , to coincide with the release of the Apple II.

Baidu Encyclopedia-Apple Inc.