Trademarks are also part of a company’s intangible assets. This can be seen in the reputation value and rights value of products of famous brand companies. A good trademark can not only bring high visibility to the company among consumers, And it can also bring immeasurable economic benefits to enterprises. As a specific mark that distinguishes the source of goods and service objects, whether a trademark can leave a deep impression on buyers of goods or service objects in the service industry not only depends on the quality of the product and the quality of the service process, but also on the quality of the product and service process. There are very high requirements on whether the trademark name has distinctive, eye-catching, easy to recognize, easy to remember and other personal characteristics.

Hong Kong Weini Group has been engaged in trademark design, registration and use for so many years, and has learned a lot about trademarks. As a specific mark that distinguishes the source of goods and service objects, whether trademarks can leave a deep impression on consumers? It not only depends on the quality of the product and the quality of the service process, but also the trademark should be catchy, novel, symbolic, and in line with consumer psychology and consumption habits.

First of all, the trademark name must be easy to recognize and catchy.

The main function of a trademark is to distinguish the source of goods and service companies. It is an important means for buyers to identify goods and for customers to choose service companies. From the perspective of convenience for consumers to recognize and remember: the trademark name should be short and clear. In the past few years, some manufacturers have resumed the use of trademark names with traditional themes, and have designed many products such as "Dragon and Phoenix Presenting Auspiciousness", "Cowherd and Weaver Girl", "Deer and Crane in Spring", etc. If the above-mentioned trademarks are translated into foreign languages, they will be a very large string, which is not conducive to consumers' recognition and memory.

There is also a brand name that consumers must understand at a glance without causing many misunderstandings. The design intention of a trademark name is not difficult to understand, but it is inappropriate to treat such words used within a specific scope as a trademark name. Because a trademark is not a purely artistic object, but a special mark for consumers to identify goods and service companies, it must be easy to recognize and remember.

In addition, the pronunciation of the trademark name should be pleasant and catchy, so as to attract consumers and help promote products and create a famous brand.

Secondly, the name of the trademark should be designed to be novel, unique and unconventional.

The trademark name must be distinctive. Any trademark name used by other enterprises should not only be used on the same category of goods, but also should not be used on different types of goods. Otherwise, it will be detrimental to the market competition of goods and make it even more difficult to create a famous brand.

Thirdly, the trademark name should be symbolic so that people can associate it when they see it.

Symbolism is a very important feature of artistic creation, and the design of trademark names should pay more attention to this point. For example, there is a very popular "Shikumen" brand rice wine in the domestic alcohol market, which is produced by Shanghai Jinfeng Brewing Co., Ltd. One of the reasons for its popularity is that the trademark name "Shikumen" is well chosen. Therefore, a symbolic brand name can make people think about it and leave a deep impression on people.

In addition, the design of the brand name must comply with the provisions of trademark laws and do not directly use the raw materials, ingredients, uses, etc. of the product. For example, cultural products are called "learning" brands, sporting goods are called "sports" brands, and medical products are called "health" brands. Because the name, raw materials, ingredients, uses, etc. of the product cannot be used exclusively as a trademark name by a certain company.

Finally, the name of the trademark must conform to consumer psychology and consumption habits.

When designing a trademark name, the psychological requirements of consumers should be taken into consideration, and research should be conducted on who the product is sold to, what it is used for, what characteristics it has, and the objective effects of using the product, etc. There are many successful examples in this regard. These characteristics have also been noted in the "Maximum" brand cosmetics produced by Shanghai Jahwa United Co., Ltd.

In short, the design of a trademark name is a step in the use of the entire trademark. The design of a trademark name is both easy and not easy. Nowadays, many companies have attached great importance to the design of trademark names.