It is Lexus; it is a world-famous luxury car brand under the Japanese Toyota Group. In just over a decade, the brand's sales surpassed those of Mercedes-Benz and BMW in North America. Since 1999, the Lexus brand has ranked first in U.S. luxury car sales for 11 consecutive years.

Extended information

Brand logo

Lexus was first launched in North America, because the pronunciation of "Lexus" in English means "Luxury". The words are similar and conjure up the impression that the car is a luxury sedan.

The Lexus automobile trademark uses the capital letter "L" of the car name "Lexus", and the outside of the "L" is surrounded by an oval. The oval represents the Earth, indicating the presence of Lexus cars around the world.

The L letter is surrounded by an ellipse. According to the official statement of the Toyota Motor Sales Company of the United States, the arc of this ellipse was modified according to precise mathematical formulas. More than three designers and advertisers were involved, and it took more than half a year. Time to finish: This logo stood out, beating five design pitches.

Lexus sold a total of 86,900 vehicles in China in 2015, a year-on-year increase of 14%, ranking fifth in the luxury car market. In December 2018, the "Top 500 World Brands 2018" compiled by the World Brand Laboratory was announced, ranking 247th.

When Lexus was first imported into China in the 1980s and 1990s, all dealers called it "Lexus". But at that time, Toyota did not announce the entry of Lexus into the Chinese market through official channels. All Lexus at that time were imported by dealers themselves, so the name "Lexus" was actually given by the dealer who represented the car at that time.

Reference: Baidu Encyclopedia-Lexus