Create excellent customer experience with customers as the center
Shanghai Baolin, a brand-new BMW leading distributor, opened grandly
(Shanghai) On February 18th, 222, the brand-new BMW leading Shanghai Baolin 4S store in the automobile park, No.19, Wan Tai Road, pujiang town, Minhang District, Shanghai was revitalized. As a member of the BMW family, Shanghai Baolin adopts brand-new pioneering concepts and design standards, integrates exhibition hall, sales and after-sales service, and fits in with the new digital era, so that many friends who love BMW brands can feel the charm of BMW's "pure driving pleasure" at close range.
On the day of the event, Mr. Gao Xiang, Senior Vice President of Marketing of BMW Brilliance Automobile Co., Ltd., Ms. Huang Jing, Vice President of Dealer Development Department of BMW Brilliance, Mr. Chen Xuefeng, Regional Vice President of BMW (China) Automobile Trading Co., Ltd., Ms. Wan Lin, East District Sales Director of BMW China Automobile Trading Co., Ltd., Ms. Zhu Qunying, Deputy Mayor of pujiang town, Minhang District, Shanghai, Mr. Li Zhenxin, Chairman of Hong Kong Zhizun Group, and President of Hong Kong Zhizun Group- Starting from the heart, serving with heart and tailoring products and services suitable for China customers, BMW and dealers are opening a new chapter of "customer-centered, creating excellent customer experience". The brand-new "BMW Network Leading Project" is based on the insight and understanding of customers' needs in China. From the customer's perspective, the design is inspired by the luxurious and comfortable lifestyle of contemporary cities in China, creating a simple and luxurious modern design style with bright light colors, and seamlessly integrating with entities, services and digital contact points to interpret brand spirit and product stories in an all-round way. BMW hopes to build every 4S store into a "brand lighthouse" to provide customers with a warm, comfortable and sense of belonging immersive brand and service experience.
Shanghai Baolin's newly-designed Lingchuang Exhibition Hall is full of modern luxury. The new design concept is based on the concept of scene-based functional partition display, and the exhibition hall is divided into six core areas, namely, highlight model display area, product collection display area, new energy model display area, large luxury car display area, X model display area and M model display area, so that customers can see at a glance.
? In the product display area, there are all kinds of new models that have attracted much attention, including the innovative BMW X7, which further explains the luxury concept of BMW brand, the 8-series with good low-key luxury performance, the M model with extreme sports performance, the new BMW 5-series Li, which sets a new benchmark for medium-sized luxury business cars, and the innovative BMW iX, which shows BMW Group's strong strength in the field of luxury smart electric vehicles. In addition, Shanghai Baolin also launched financial, replacement, door-to-door car delivery and other services at the beginning of its opening, providing greater convenience and value for local users.
the digital technology in the new store is also "blessing" the customer experience journey, which further stimulates the customer's enthusiasm for exploration. The electronic service screen in the exhibition hall displays product parameters, prices and other information, which is convenient for customers to check in real time. Customers can receive the latest product and service information through the multimedia platform, both inside and outside the exhibition hall. By optimizing all business processes, electronic office and multimedia integrated management, the in-store operation efficiency is greatly improved, the waiting time of customers is shortened, and the whole purchasing experience of customers is improved in all directions. BMW is working hard to optimize its existing functions, and is committed to developing more digital applications, realizing seamless connection between online and offline, and creating a convenient and high-end digital journey for customers.
In addition to creating a relaxed car buying environment for customers, Shanghai Baolin has a team of service consultants and technicians who have passed BMW's strict and systematic training and certification, and will bring first-class professional services to our customers. By carrying out the "Customer Experience Promotion Meeting" and "Ten Commitments" projects, Shanghai Baolin further promoted the concept of optimizing service in the mode of operation, and took listening to customers' opinions and upgrading services as a long-term working mechanism. Under the guidance of new ideas, we will further enhance the customer experience and establish a lasting trust relationship with customers.
at the opening ceremony, Mr. Gao Xiang, Senior Vice President of Marketing of BMW Brilliance Automobile Co., Ltd. said: "221 is the most successful year for BMW, and the total number of BMW and MINI cars delivered to customers exceeds 845,. Facing the market challenge, BMW will continue to increase its investment in China and put into use two new or expanded factories in Shenyang. This year, more localized products including X5 and a series of new pure electric vehicles will be introduced to the market. BMW will continue to practice the strategy of focusing on' excellent customer experience' and focusing on operational quality, firmly pay attention to customer needs and expectations, accelerate the process of digitalization and electrification, and pursue sustainable growth. "
? Diao Gang, general manager of Shanghai Baolin Automobile Sales & Service Co., Ltd. said: "It is a great honor to be a member of the BMW dealer team. In the history of one hundred years, BMW Group has always maintained the motivation of constantly breaking through itself and striving for innovation. Especially in recent years, BMW Group has demonstrated its deep understanding of the China market, its leadership in strategic planning and its flexible and efficient execution in the process of coping with industry transformation and rapidly changing market conditions. Especially in 221, BMW Group still achieved high-quality development under the test of epidemic situation, showing strong business resilience and comprehensive strength. Its high-quality work standards and service quality, as well as the concept of outstanding corporate citizens, as well as the innovative spirit of keeping pace with the times, will be experienced by consumers in Shanghai Baolin. We hope to work with friends who love BMW brands to promote the powerful appeal of BMW products and culture. "
? BMW brand meets customers' diversified travel needs with its rich product lineup; Through multi-dimensional online and offline activities, we will create a unique brand new experience for consumers, highlight brand rejuvenation, and strengthen communication and interaction with customers. Accelerate the process of digitalization and electrification; Implement the sustainable development strategy in an all-round way and contribute to the goal of carbon neutrality in China. In addition, BMW will continue to join hands with more than 6 dealer partners across the country to better serve millions of BMW customers across the country with customer needs as the center.
please contact:
Shanghai Baolin
Address: No.19, Wan Tai Road, Minhang District, Shanghai
Sales Hotline: 21-55888555
After-sales Hotline: 21-55886789
As a global company, BMW Group has 31 production and assembly plants in 15 countries and its sales network covers more than 14 countries and regions.
In p>221, BMW Group sold more than 2.5 million cars and more than 194, motorcycles worldwide. In 22, the Group's total revenue reached 98.99 billion euros, and its pre-tax profit reached 5.222 billion euros. As of December 31st, 22, BMW Group has 12,726 employees worldwide.
The success of BMW Group stems from its forward-looking vision and highly responsible actions. BMW Group implements the sustainable development strategy of ecology and society in the whole value chain, and comprehensive product responsibility and clear energy-saving commitment have become the important contents of BMW Group's corporate strategy.