In line with the management philosophy of "people-oriented, winning by quality" and the corporate spirit of "innovation, pragmatism and advancement", the group vigorously promotes the corporate culture of "transparency, fairness and sincerity" and encourages employees to be diligent and diligent. Work, be an upright person, integrate your own pursuits with career development, create a good corporate atmosphere of "unity, innovation, and excellence", and gather a large number of outstanding people who contribute their intelligence and wisdom to "Sanhong" The talent team has laid a solid foundation for the sustainable development of the enterprise.
After 10 years of success, the group is the first enterprise in the same industry in the country to pass ISO9001 international quality system and ISO14001 international environmental system certification. The company is now the deputy director unit of China Down Industry Association and a member unit of China Home Textile Industry Association. In 2003 and 2004, it was listed among the top 500 private enterprises in China by the All-China Federation of Industry and Commerce; in 2004, it was awarded the title of "Meritorious Enterprise in the Down Capital of China" by the China Down Industry Association; in 2005, it was selected by "Today's Home Textiles", the most authoritative industry magazine in the United States. Statistically ranked eighth in China's home textile export sales volume, with the largest export of down quilts. In the same year, as the only Chinese company, it was awarded the "Outstanding Supplier" award by the world's second largest retail giant "Target". It was also the first time that a Chinese down company ranked among the The top level of international peers represents the advanced level of international down products. In September 2005, the company's own brand "Feilihong" was awarded the honorary title of "Chinese Famous Brand Product" by the General Administration of Quality Supervision, Inspection and Quarantine and the China Famous Brand Strategy Promotion Committee. In November, the company achieved another fruitful result. China Light Industry Federation and China Down Industry Association jointly awarded the "Outstanding Contribution Award to China's Down Bedding Industry".
We are moving forward with high spirits. Taking Sanhong culture as its core concept, we will face challenges and fight bravely, striving to build Sanhong into an everlasting century-old enterprise.
Section 1 Feilihong Brand Introduction Feilihong Brand belongs to Zhejiang Sanhong Group, one of the top 500 private enterprises in the country, with total assets of more than 2.3 billion, and is a holding subsidiary of the group----Hangzhou Hange Carefully cultivated by Leisure Home Furnishing Co., Ltd., it is a professional down sleep brand under Hange that integrates the research and development and marketing of down products.
The brand was registered in 2002 and has always been oriented towards building quality sleep. After more than seven years of rapid development, it has the most professional down industry resources; and has successfully built a team from product research and development to Professional sales team; Feilihong is not only one of the most influential professional down product brands in China, but also one of the few famous brands that combines "Chinese Famous Brand" and "National Inspection-Free". Its down products are national The Light Industry Association recommends brands to the EU market.
At present, the Feilihong brand has two major series: down quality series and down kapok health series, with hundreds of categories and nearly a thousand products. As an advocate of healthy down sleep, Feilihong always adheres to the business philosophy of professional achievement and quality, and takes the most professional down sleep as the core to work with you to create a new starting point for healthy sleep.
Zhejiang Sanhong Group and Tianjin Bohai Commodity Exchange recently signed a cooperation agreement, and the two parties have jointly established an online down trading center. After this trading platform is officially launched on December 25, it will change the traditional trading model of the down industry.
Section 2: Feilihong’s positioning
1. Feilihong’s core appeal: “Down Sleep Expert”
2. Feilihong’s brand value positioning: "Comfortable, healthy and professional"
The Feilihong brand adheres to the R&D and sales of quality down products as its core. Zhuoli is oriented towards creating healthy and comfortable sleep and is committed to providing consumers with the most professional down. New enjoyment of sleep.
Feilihong------Details create quality, and quality makes experts!
Section 3 Honor List of Major Events of Feilihong
1. Major Events
★In 1999, the company took the lead in passing the ISO9001 international quality system certification in the entire industry
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★In 2000, the company won the green environmental protection mark of the Swiss Textile Appraisal Company and the credit guarantee mark of down products issued by the China Down Industry Association
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★In 2002, the group was included in the list of Among the top 500 private enterprises in China;
The Feilihong brand was successfully registered;
★In 2004, the company was awarded the title of "Meritorious Enterprise of China's Down Capital" by the China Down Industry Association;
★In 2005, "Feilihong" down quilt was rated as a famous brand product in Zhejiang Province;
"Feilihong" down comforter was rated as a famous brand product in China;
The most popular product in the United States According to the statistical rankings of the authoritative industry magazine "Today's Home Textiles", Zhejiang Sanhong Group ranked first in the export volume of down quilts in China's home textile industry; "The company was awarded the "Outstanding Supplier" award;
The company was jointly awarded the "Outstanding Contribution Award for China's Down Bedding Industry" by the China Light Industry Federation and the China Down Industry Association;
★2006 Company It was rated as "China Quality Credit AAA Enterprise" by China Quality Evaluation Center;
The company's products won the title of "Recommended Products to the EU Market" by the country;
★In 2007, the Feilihong brand won the product award National quality inspection-free title;
The company won the "Best Strategic Cooperation Award" from Jiangsu Bosideng Group.
★In 2008, the company won the "Ito Honor Award" from Japan's Ito Corporation
The Feilihong trademark won the title of Zhejiang Famous Trademark;
The Feilihong brand was awarded the title of Famous Brand in China The re-evaluation was successfully passed;
Feilihong brand was awarded the honorary title of "Iconic Brand in China's Down Quilt Industry";
★In 2009, the company's strategy adjusted Feilihong's positioning as "Down Sleep Expert" ;
The Feilihong brand participates in the "China's Well-known Trademarks";
2. Feilihong Gold Medal List (Certification)
★ Recommend products to the EU market
★ Down products credibility guarantee mark products
★ Products recommended by Down Industry Association
★ Famous trademarks in Zhejiang Province
★ Certified by the State Bureau of Quality and Technical Supervision Inspection-free products
★ Chinese famous brand products
★ China’s home textile industry ranks first in exports of down quilts
★ French high-quality technology products
★ China Down Bedding Page Outstanding Contribution Award
★ Meritorious Enterprise in China Down Capital
★ Oeko-tex 100 Ecological Textile Certification
★ Vice President of China Down Industry Association Manager unit
★ISO9001 international quality system certification, ISO14001 environmental certification