Friends who often shop online on Taobao will definitely find that some Taobao shops have the logo of "enterprise", which is what we often call enterprise shops. Many friends have heard of this kind of store, but they don't know the specific meaning of Taobao enterprise store.

first, what does the enterprise store on Taobao mean?

An enterprise store is established in the form of an enterprise and a company. That is to say, it is more large-scale, more formal and has a legal basis than opening a shop by individuals. It is more convenient and more secure for consumers to buy.

there is a 15-day publicity period in the process of upgrading enterprise stores, so the overall upgrade takes about 2 days. Tips: In order to help members complete the transfer/upgrade more quickly and efficiently and improve the experience of the whole transfer/upgrade process, since August 16, 218, the publicity period for users who submit the upgrade/transfer information after this time will be shortened from 3 days to 15 days.

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second, what's the difference between it and a personal store?

first of all, the registration information is different. Store C of Taobao can be registered as long as its ID card, while enterprise stores need business licenses and other information before they can be registered

Secondly, the LOGO of enterprise stores is different from that of individual stores

Thirdly, individual stores are not allowed to open Tmall stores, while enterprise stores are allowed

Moreover, individual stores and enterprise stores have different window displays, and enterprise stores are stable, so individual stores need to see comprehensive scores

. Individual stores and enterprise stores have different numbers of sub-accounts, that is to say, enterprise stores can increase the number of customers much more than individual stores.

third, what's the difference with the flagship store?

enterprise stores only need to have a company business license to apply. Most Tmall flagship stores require enterprises to have a registered capital of more than 1 million yuan, and there are restrictions on operating time of more than 2 years and brand registered trademarks. In addition, Tmall's flagship store is aimed at big brands, and it has requirements for the operation ability and brand influence of enterprise stores. Some enterprise stores do not meet Tmall's requirements for them, but can only be mixed with individual businesses, and it does not show that it has the influence of factories and Tmall brands. This part of the business caught in the middle is the applicant of the enterprise store. For businesses with limited funds who want to open stores for a long time, enterprise stores can be considered.

In short, enterprise stores are for individual stores. Enterprise stores are established in the name of companies, with larger operation scale, and operators are generally a team. For consumers, such stores are more trustworthy, and at the same time, such stores are more supported by Taobao.