The necessary elements of a trademark include two items:
First of all, it should have legal elements. Any visible sign that can distinguish the goods of natural persons, legal persons or other organizations from the goods of others, including words, graphics, letters, numbers, three-dimensional signs and color combinations, and the combination of the above elements, can apply for registration as a trademark. Trademarks such as smell cannot be registered in China;
Second, trademarks should have distinctive features. The distinctive features of trademarks can be obtained in two ways: first, the distinctive features inherent in the logo itself, such as trademarks with novel ideas and unique designs; Second, through the use of distinctive features, such as narrative marks that directly describe the quality of goods, it is easy to identify after use and can be registered as a "second meaning" trademark.
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