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Is the examination of American trademarks strict? What problems should we pay attention to?
The United States Patent and Trademark Office is very strict in examining trademarks, so applicants should pay attention to the following issues for different types of trademarks:

1. Chinese trademarks can be submitted in the United States, but applicants need to provide the pronunciation of each Chinese character that constitutes the trademark and the corresponding English translation.

2. If a trademark is composed of simple English letters, and these letters are not stylized, in order to make the trademark more widely protected, we usually suggest that the applicant declare that the trademark is standard fonts when submitting the application, that is, it does not declare any color, size or font protection. The common font mentioned here usually refers to TIMES NEW ROMAR or ARIAL.

3. If the trademark is colored, it is necessary to specify the color of each part. It is worth noting that if the trademark is gray, the US Patent and Trademark Office will identify the trademark as a color trademark.

4. It must be clearly indicated whether the trademark has special meaning in relevant business or trade, geographical description or other languages.

in addition, the U.S. patent and trademark office is also very strict with the trademark patterns provided. The trademark design must be clear, and there must be no ambiguity. Since most trademark applications in the United States are submitted electronically, applicants need to provide trademark patterns in picture format (such as jpg format), and the US Patent and Trademark Office also requires pixels in picture format, which cannot be less than 25 pixels and more than 944 pixels.