1. Punishment standards for false advertisements in the Advertising Law 1. In violation of the provisions of this Law, if an advertisement is used to make false propaganda for goods or services, the advertising supervision and administration organ shall order the advertiser to stop publishing, and publicly correct and eliminate the influence within the corresponding scope with the same advertising expenses, and impose a fine of more than one time and less than five times the advertising expenses; Confiscate the advertising expenses of the responsible advertising agents and publishers, and impose a fine of not less than one time but not more than five times the advertising expenses; If the circumstances are serious, the advertising business shall be stopped according to law. If a crime is constituted, criminal responsibility shall be investigated according to law. 2, in violation of the provisions of this law, publishing false advertisements, deceiving and misleading consumers, so that the legitimate rights and interests of consumers who buy goods or receive services are damaged, the advertiser shall bear civil liability according to law; Advertising agents and publishers who design, produce and publish advertisements knowing or should know that they are false shall bear joint liability according to law. Advertising agents and publishers who cannot provide the real name and address of advertisers shall bear all civil liabilities. Social organizations or other organizations that recommend commodities or services to consumers in false advertisements, thus damaging the legitimate rights and interests of consumers, shall bear joint and several liabilities according to law. 3. If advertising violates the provisions of the second paragraph of Article 7 of this Law, the advertising supervision and administration organ shall order the responsible advertisers, advertising agents and publishers to stop publishing public corrections, confiscate the advertising expenses and impose a fine of more than one time but less than five times the advertising expenses; If the circumstances are serious, the advertising business shall be stopped according to law. If a crime is constituted, criminal responsibility shall be investigated according to law. 4. If advertising violates the provisions of Articles 9 to 12 of this Law, the advertising supervision and administration organ shall order the responsible advertisers, advertising agents and publishers to stop publishing and make public corrections, confiscate the advertising expenses, and may concurrently impose a fine of not less than one time but not more than five times the advertising expenses. Where advertising violates the provisions of Article 13 of this Law, the advertising supervision and administration organ shall order the advertisement publisher to make corrections and impose a fine of not less than 1, yuan but not more than 1, yuan. 5. Where advertisements for drugs, medical devices, pesticides, food, alcohol and cosmetics are published in violation of the provisions of Articles 14 to 17 and 19 of this Law, or advertisements are published in violation of the provisions of Article 31 of this Law, the advertising supervision and administration department shall order the responsible advertisers, advertising agents and publishers to correct or stop publishing, confiscate the advertising expenses, and may impose a fine of not less than one time but not more than five times the advertising expenses; If the circumstances are serious, the advertising business shall be stopped according to law. 6. Whoever, in violation of the provisions of Article 18 of this Law, publishes tobacco advertisements by radio, movies, television, newspapers and periodicals, or sets up tobacco advertisements in public places, the advertising supervision and administration organ shall order the responsible advertisers, advertising agents and publishers to stop publishing, confiscate the advertising expenses, and may concurrently impose a fine of not less than one time but not more than five times the advertising expenses. 7. If an advertisement is published in violation of the provisions of Article 34 of this Law without the examination and approval of the advertising examination organ, the advertising supervision and administration organ shall order the responsible advertisers, advertising agents and advertisement publishers to stop publishing, confiscate the advertising expenses and impose a fine of not less than one time but not more than five times the advertising expenses. Advertisers who provide false certification documents shall be fined between 1, yuan and 1, yuan by the advertising supervision and administration organ. Whoever forges, alters or transfers the decision document of advertisement examination shall have his illegal income confiscated by the advertising supervision and administration organ and be fined not less than 1, yuan but not more than 1, yuan. If a crime is constituted, criminal responsibility shall be investigated according to law. 8. If the advertising examination organ makes a decision on the examination and approval of illegal advertising content, the directly responsible person in charge and other directly responsible personnel shall be given administrative sanctions by their units, higher authorities and administrative supervision departments according to law. 9, advertising supervision and management organs and advertising review organs staff dereliction of duty, abuse of power, corruption, shall be given administrative sanctions. If a crime is constituted, criminal responsibility shall be investigated according to law. 1. Advertisers, advertising agents and publishers who violate the provisions of this Law and commit one of the following torts shall bear civil liability according to law: those who harm the physical and mental health of minors or disabled people in advertisements; Counterfeiting other people's patents; Demeaning the goods or services of other producers and operators; Using other people's names and images in advertisements without consent; Other violations of the legitimate civil rights and interests of others.
2. What are the false advertising behaviors? 1. The goods and services introduced by advertisers are themselves false. (1) the description of the quality, performance and efficacy of the goods in the advertisement does not conform to the actual quality, performance and efficacy of the goods. (2) Unauthorized changes to the contents of the Advertising Approval Form for special commodities such as food, medicines and pesticides, false and exaggerated propaganda, deceiving and misleading consumers. (3) Using false advertisements to recruit students for running schools and training techniques. (4) publishing false advertisements of "getting rich information and practical technology" to defraud money. (5) No goods are available, or shoddy goods are used to defraud the purchase money in the name of mail order, thus making illegal profits. 2. The content of the advertiser's self-introduction is inconsistent with the reality. (1) falsely claiming that he has obtained the production license and commodity registration certificate; Lie that the product quality has reached the required standards, passed the certification, and obtained patents; Lie that the product won the prize and won the title of high-quality product. (2) Counterfeiting other people's registered trademarks, scientific and technological achievements and advertising their own enterprises or products in the name of others. 3. Some promises to products and services are false, unfulfilled and deceptive.
3. How to report illegal advertisements 1. If consumers' interests are harmed by illegal acts of publishing false advertisements, they can complain and report to the administrative department for industry and commerce and relevant departments. 2. If the administrative department for industry and commerce and relevant departments fail to perform their duties according to law, and their interests are damaged due to the publication of false advertisements, they may also report to the higher authorities or supervisory organs of the administrative department for industry and commerce. 3. The administrative department for industry and commerce and other relevant departments shall keep confidential the name, address, telephone number and other relevant personal information of consumers when receiving relevant complaints and reports from consumers. This is a personal protection of consumers' legitimate rights and interests, and it is also an encouragement for consumers to actively complain and report illegal false advertisements. 4. Complaints about publishing false advertisements can be reported by calling the 12315 complaint hotline. The above is about the punishment standard of false advertising in advertising law, what are the false advertising behaviors and how to report illegal advertisements. I hope it will help you.