2. Arowana 1: 1: 1. After the advertisement "Arowana1:1golden ratio is scientific and good oil" was launched, it was questioned and condemned by peers, industry associations and professionals. Because the selling point of arowana is very destructive. The subtext of this advertisement is to divide oil into 1: 1: 1 scientific good oil and other common edible oils.
3. Ali "Double Eleven". Ali registered the "Double Eleven" as a trademark and became a unique festival for Ali. Other businesses can't use it casually, and the words "Double Eleven" can't appear in publicity.
4. Oreo, twist, lick and soak. Oreo is a unique selling proposition, and this selling point has also become a unique selling point of Oreo. "Twist, lick and soak" can be used in many commodities. If you don't apply for trademark protection, you may become someone else's wedding dress.