Internet companies and companies focusing on other fields attach great importance to corporate brand effects and trademarks. Before each company is formally established, the staff of the company will register all kinds of trademarks and names used by the company to avoid the behavior of other companies. Didi Company has developed very rapidly. In addition to its main transportation work, Didi Company has also applied for the trademark of Didi takeaway lamps, which also shows that Didi Company has begun to shift its development direction to takeaway and other fields. Trademark is very important for an enterprise. If the comprehensive score of the enterprise is as high as ten, the trademark can account for eight points.

Some enterprises think that trademarks are useless to the whole company, and they will not register their trademarks after they have achieved great success. When they realized the importance of the trademark, the company's trademark had been registered by others, and the company could only obtain the right to use the company's trademark by purchasing the trademark. The probability of this phenomenon is very high. It is precisely because the relevant personnel of the company do not understand the importance of trademarks that the company finally needs to spend more money to buy trademarks registered by others.

at the same time, for the sake of trademarks and names of major companies, the relevant personnel of the company will register all the names they can think of to ensure that the legitimate rights and interests of the company are not infringed. As long as a company infringes its trademark right, it will get the right to sue the other party. The court will judge whether the other party infringes according to the similarity of the trademarks of the two companies and other similarities. If the other party commits infringement, the other party will compensate mental damage compensation of the company.

to sum up, Didi affiliate company applied for Didi takeaway trademark, which also shows that trademark is very important for an enterprise. Most enterprises will register multiple trademarks and names for the development of the company, which can effectively protect the legitimate rights and interests of the company and ensure that the company will not be rubbed by other businesses.