Trademarks can be divided into four categories: fictional trademarks, arbitrary trademarks, implied trademarks and narrative trademarks.

A made-up trademark is a trademark composed of made-up words (words that do not exist in real life). Because they are words that do not exist in real life, this kind of trademark has no connection with any goods or services. , such as the trademark "Haier" of Haier Group;

The name of any trademark exists in real life, such as "Apple" is a common word and cannot be used as a trademark for apple itself or fruit, and is used for computers A trademark has nothing to do with the goods or services it specifies;

Although a suggestive trademark hints at the characteristics of the goods, it can still be used as a valid trademark because it is imaginative rather than directly descriptive, such as "Jieeryin" "The trademark used for cleaning fluid for women, although it implies certain characteristics of the product, does not directly indicate how good the effect is, it is still a valid trademark;

A narrative trademark directly describes the product or service Characteristic trademarks, such as "Yonggu" used for locks, directly describe the characteristics of the lock - strong, and are obviously exaggerated. Even if it is indeed strong, it cannot be strong forever.

The most basic function of a trademark is distinction, which is used to distinguish the source of products or services. A trademark must have the most basic attribute, that is, it is distinctive. The more distinctive it is, the stronger its distinguishing function. Among the four types of trademarks, fictitious trademarks are the most distinctive, followed by arbitrary trademarks and suggestive trademarks, and narrative trademarks are the weakest (some people may wonder about this, as this involves the theory of trademarks, which is not discussed in this article). Countries around the world stipulate that narrative trademarks lack distinctiveness and are not allowed to be used to register trademarks. However, what we like to use most is narrative trademarks. We wish we could use the most colorful words in the world, words that can best express the function and purpose of the product. Come and register. There is a washing product registered as "Qi Qiang". I want to tell the world about the cleaning power of this product. The second favorite is suggestive trademarks, and the third favorite is arbitrary trademarks. People pay the least attention to fictitious trademarks. Our preferences are just opposite to the distinctiveness of trademarks, which fully shows how little we understand the trademark system.

Among these four types of trademarks, our favorite narrative trademarks are now basically prohibited from registration by law, implying that trademarks are greatly restricted. Good names for any trademarks have already been registered by others. Find yourself If you are satisfied, repeated inquiries are required, and the time and economic costs are very high, so why don’t we focus on the most distinctive fictional trademark? A good fictional trademark can be recognized by consumers more easily than an ordinary trademark, and is more Easily improve visibility. Making up is not just randomly making up a word that has never existed before and using it to register a trademark.