In the business world, competition in trademarks is very high. Some companies, because they do not have good trademark awareness, have been targeted by others when their company has just developed. Their trademarks have been preemptively registered. In many cases, they are accused of infringement for this reason, and they may even face legal consequences in the end. Huge compensation, such problems abound in many companies and brands.

The recent trademark case between Meitu and Meizu has attracted public attention. According to Meitu, there is only one letter difference between Meizu’s English trademark and its English trademark. This gap is Many consumers will think that they are copycat products without knowing it. For this reason, they have failed to register the trademarks of Meitu and Meizu.

Faced with such a verdict, Meitu expressed dissatisfaction and took the State Intellectual Property Office directly to court. They believed that their trial method was wrong and was obviously biased in favor of the Meizu group. On many issues Above, the defense of Meitu and others in court is also well-founded and does not constitute a situation of similar trademarks. Many aspects of the registration of Meitu and Meizu trademarks are not overlapping, but in the actual review process , the relevant authorities still denied them.

Meitu believes that they are very well-known in the domestic market. Most people know that Meitu exists, and applying for the Meitu trademark is also the popularity that Meitu has accumulated over a long period of time. In this way The popularity is also approved by consumers. If we cannot win this trademark, it will be a very big loss for Meitu, and it will also be a way for Meizu and some people to reap the benefits.