Descente is a Japanese brand.

Descente's brand name is taken from the French word meaning "downhill", and the three arrows in its logo represent three important skills in skiing - "high-speed straight sliding" , "crossing" and "side sliding", it represents Descente's brand gene that started from skiing and its spirit of pursuing excellence and bold innovation.

Japanese sports brand Descente officially opened its first store in Xiamen, the Vientiane City store. On the day of the event, brand friend Zhang Jike, the world table tennis champion, parachuted into the event site and met with Mr. Ding Shizhong, chairman and CEO of Anta Group, and Di Mr. Liang Xiazhun, President of Santer (China) Co., Ltd., came together to witness another brand milestone.

The development history of DESCENTE:

1. In 1961, the DESCENTE trademark was successfully registered, and the brand was officially launched.

2. In 1954, the ski clothing research and development journey began. Kazuyoshi Nishimura is a Japanese skier who has profound insights and creativity in ski wear and was invited to serve as DESCENTE's brand consultant.

3. In 1961, the registration of the DESCENTE trademark marked the official birth of DESCENTE Co., Ltd.

4. In 1970, a cooperative relationship was established with Hannes Keller and Hans Hess. With the close cooperation between the two parties, DESCENTE developed advanced technology and tirelessly conducted wind tunnel tests, hoping to minimize wrinkles and unevenness on the clothing surface and reduce air resistance; ultimately, it successfully produced the world's first three-dimensional Tailored downhill ski racing suit.

5. In 1974, the Demopants ski pants style came out. "Demopants" is short for "demonstrator pant".

6. In 1979, the "Magic Sports Suit" was launched. This magic sports suit combines all the excellent features of DESCENTE's early clothing. Through the three-dimensional tailoring design and clever adjustment of fastener accessories, it reduces air resistance and achieves flexibility and operability in movement.

7. In 1980, American speed skating star Eric Heiden achieved great success wearing the DESCENTE competition uniform and won five gold medals at the 1980 Winter Olympics.

8. In 1981, sprinter Aveline Ashford broke the American women's indoor 60-meter record wearing a DESCENTE one-piece competition suit.

9. In the 1984 Los Angeles Olympics, the American basketball team wore DESCENTE and won the men's championship.

10. In 2015, DESCENTE launched S.I.O. a new tailoring concept. S.I.O. is a new process of DESCENTE. The front, back and sleeves of clothes using this process are integrated into one, which greatly reduces the amount of stitching and improves the windproof and waterproof performance of the clothes.

Reference for the above content: Baidu Encyclopedia-DESCENTE Desante