Pepsi-Cola Introduction to Pepsi-Cola Pepsi-Cola (Pepsi Cola) is a carbonated drink launched by the American PepsiCo and is also the main competitor of Coca-Cola. In the global cola market, Coca-Cola has the upper hand, but in the Canadian province of Quebec, Pepsi-Cola sales are higher than Coca-Cola, and it is one of the few regions that can surpass Coca-Cola. There, many French-speaking people are accustomed to drinking Pepsi. Through French-speaking celebrities as spokespersons, Pepsi can control its market position in the local market. In the mid-20th century, Pepsi's name was used as a derogatory term by local English speakers for French speakers. History Pepsi-Cola was originally created in the 1890s by Caleb Bradham, a pharmacist in Northern California. It was made from carbonated water, sugar, vanilla, raw oil, pepsin (pepsin) and cola nuts. The drug was originally used to treat gastric diseases and was later named "Pepsi" and registered as a trademark on June 16, 1903. The pharmacist served drinks to customers in the pharmacy, and Pepsi-Cola became famous. After seventeen years of success, Bradham believed that the price of sugar would rise sharply, and gradually used a lot of assets to purchase sugar. But contrary to expectations, sugar prices did not rise, but fell, thus evaporating a lot of wealth. His Pepsi-Cola declared bankruptcy in 1923. By 1931, Pepsi-Cola was acquired by Charles G. Guth, chairman of the Loft Candy Company, allowing it to reappear on the market. In 1940, Pepsi-Cola launched a national advertisement. Its advertising theme "Nickel Nickel" was quite popular and was translated into 55 different languages. Pepsi-Cola sells it in reused bottles and has achieved great results and is cheaper than Coca-Cola. Therefore, it has been described as a "drink for the lower class". In the United States, it is regarded as a drink for black people, and in Canada, it is said to be a drink for French people. In order to reform its image, PepsiCo launched a massive advertising campaign in the 1950s and hired many celebrities as product spokespersons, making its sales close to those of Coca-Cola, but in the end it did not surpass them. In the 1960s, Pepsi began to change its strategy and use young people as its selling point. In 1964, Pepsi-Cola began launching a sugar-free diet version. In the 1980s, the competition between Pepsi and Coca-Cola became more intense. Pepsi launched a series of advertisements with a challenge theme, which caused the sales of its competitors to decline. Coca-Cola was not to be outdone and launched an advertisement with the theme of "New Coke". Spokespersons The following are the celebrities who have been spokespersons for Pepsi-Cola around the world: Michael Jackson, Madonna, Bingham, Ronaldo, Stan Carlos. In Greater China, celebrities who have served as spokespersons for Pepsi-Cola include: Leslie Cheung, Andy Lau, Aaron Kwok, Sammi Cheng, Jay Chou, Jolin Tsai, Edison Chen, Louis Tse, Nicholas Tse, and Yao Ming. F4 Controversy over human health Pepsi-Cola has been accused of having adverse effects on human health if consumed for a long time. Phosphoric acid Some nutritionists believe that Pepsi-Cola and other sodas contain phosphoric acid. Long-term consumption will cause damage to the human bone structure and lead to problems such as osteoporosis. Introduction: Pepsi-Cola, a cola brand. A carbonated drink. Ingredients: carbonated water (water, carbon dioxide), white sugar, caramel color, phosphoric acid, caffeine, flavorings. "Pepsi-Cola" and its Culture Pepsi Beverage International Group is a world-renowned American multinational company. Its annual global sales have now reached 27 billion US dollars. In 2001, the "Fortune" magazine just announced the "America's Most Popular Enterprises". In the survey results and rankings of various industries, PepsiCo has been ranked as the "Most Admired Company in the World and the United States" and ranked first in the beverage industry; in the magazine Among the world's top 500 companies, PepsiCo ranks 63rd. PepsiCo entered China to build factories in 1982. Together with a bottling plant just completed in Shenzhen, there are more than 30 joint ventures and cooperative enterprises with a total investment of nearly US$500 million. Its "Pepsi", "7-Up", "Mirinda" and "Mountain Dew" brands, including "Asia", "Arctic Ocean", "Tianfu" and "Gatorade" series, and "Dole" series of beverages have become A well-known brand in China. PepsiCo is a large and successful company.

It has a history of more than 100 years since its birth in 1898. During this period, it was on the verge of bankruptcy and struggled in business, but in the end it was able to turn danger into safety and stride forward to achieve today's glory. Pepsi's success, like all successful companies, benefits from its visionary leadership, its business strategy, strict management and the continuous introduction of innovative products that adapt to the market. But the most important part of Pepsi's unique success experience is the culture it gives to the company and products. The concept of the Pepsi brand is "Infinite Desire", which advocates a positive and enterprising attitude towards life among young people. The implication is that for young people, there are unlimited opportunities and ideals, and they can indulge in their imagination and pursuit. In order to promote this concept, Pepsi chose football and music as the brand foundation and corporate culture carrier, and used Jackson, "Britney" Spears, Aaron Kwok, Faye Wong, Chen Huilin, Sammi Cheng, Jay Chou, Beckham in advertising and social welfare activities A large number of celebrities such as Tom, Rivaldo, Carlos, Fan Zhiyi, Li Weifeng, Qi Hong, etc. serve as brand spokespersons, strongly advocating the spirit advocated by corporate culture, making Pepsi's "choice of the new generation" and the style of "happiness and freedom" widely spread be understood and accepted by people, especially young people. In this way, many people will understand why "Pepsi" products deliberately reflect a dynamic and cheerful style from simple packaging to expansion into sports series and functional series, thus making many young people become loyal and enthusiastic fans of "Pepsi" consumer. Pepsi culture is not only corporate, but also social. It profoundly affects a large number of people through the promotion of its products. In turn, it promotes the company to continuously innovate in accordance with the positioning of this culture, allowing it to maintain its strong vitality after more than 100 years. . About PepsiCo PepsiCo (Pepsico., Inc.) is one of the most successful consumer products companies in the world, with 140,000 employees in more than 200 countries and regions around the world. Its 2004 sales revenue was US$29.3 billion, making it the fourth largest food and beverage company in the world. Beverage Company. In the Fortune magazine's 2004 ranking of the world's top 500 companies, PepsiCo ranked 166th, and has been ranked first among Fortune's "World's Most Admired Beverage Companies" for two consecutive years. In 2004, "Forbes" magazine ranked PepsiCo among the top ten among "America's Most Valuable Corporate Brands". In the ranking of the world's most valuable brands selected by Business Week in August 2003, PepsiCo's Pepsi-Cola brand ranked 23rd. PepsiCo, the predecessor of PepsiCo, was founded in 1898. Pepsi-Cola merged with Frito-lay, the world's largest manufacturer and seller of snack foods, in 1965 to form PepsiCo. In order to better leverage its product structure advantages and focus its market operations on its core brands, PepsiCo made a major strategic adjustment in October 1997 and transferred the restaurants that own Pizza Hut, KFC and Taco Bell from the company. Separate it into an independent public company, Tricon Global (now called YUM!), so that it can focus on brand building and brand marketing. In 1999, PepsiCo launched its Pepsi-Cola cans. PepsiCo., Inc. is one of the most successful consumer products companies in the world, with 140,000 employees in more than 200 countries and regions around the world, and sales revenue of US$29.3 billion in 2004. , the fourth largest food and beverage company in the world. In the Fortune magazine's 2004 ranking of the world's top 500 companies, PepsiCo ranked 166th, and has been ranked first among Fortune's "World's Most Admired Beverage Companies" for two consecutive years. In 2004, "Forbes" magazine ranked PepsiCo among the top ten among "America's Most Valuable Corporate Brands". In the ranking of the world's most valuable brands selected by Business Week in August 2003, PepsiCo's Pepsi-Cola brand ranked 23rd. PepsiCo, the predecessor of PepsiCo, was founded in 1898. Pepsi-Cola merged with Frito-lay, the world's largest manufacturer and seller of snack foods, in 1965 to form PepsiCo. While divesting non-strategic businesses, PepsiCo also successively acquired or merged a number of core businesses. In 1998, PepsiCo merged with Tropicana Products Inc., the world's number one company in the fresh juice industry. .

In 2000, PepsiCo will incorporate the manufacturing of fruit mixed drinks, energy drinks, dairy drinks, tea drinks and SoBe drinks containing plant ingredients into the company's business scope, and develop a series of new beverage products. In 2001, PepsiCo received unconditional approval from the U.S. Federal Trade Commission and successfully acquired the world-famous Quaker Oats Company for US$13.4 billion, becoming the champion of the global non-carbonated beverage industry. After the merger, PepsiCo will focus on developing snack food and beverage businesses with strong demand. "PepsiCo International", which is responsible for nearly 200 market operations outside the United States and Canada, leads the development of PepsiCo's food and beverage business in markets outside North America.