First, Lao Fengxiang gold jewelry

As the founder and disseminator of "Shanghai style jewelry", Lao Fengxiang has formed a brand of "sincerity, trust, precision and kindness". corporate culture, and will develop hand in hand with shareholders, customers and employees with the business philosophy of "most progress, most win and most enjoyment" and the development strategy of "becoming better, stronger and bigger".

In the 21st century, Lao Fengxiang will aim to build the first brand in China's national jewelry industry, and take the 2010 Shanghai World Expo as an opportunity to vigorously develop gifts and tourist souvenirs, striving to become the main force in Shanghai's tourist souvenir industry. military.

Second, Chow Tai Fook Gold Jewelry

Chow Tai Fook Jewelry and Gold Shop, a Chinese gold brand, was founded in 1929. In the 1960s, Chow Tai Fook was taken over by Mr. Cheng Yutong. Later, he pioneered 999.9 pure gold jewelry, which became a model of fineness in the gold jewelry industry.

In the early 1990s, Chow Tai Fook decided to set a "fixed price" based on cost plus reasonable profits, which has now become another synonym for "genuine goods at a reasonable price".

Third, Cuihua Gold Jewelry

Cuihua Gold Store was built in 1895. It is the most representative gold banking industry in Northeast China and mainly deals in gold and silver jewelry. A gold and silver store that also takes care of other treasures.

In the old China period, due to its huge distribution capacity and monopoly position in the gold and silver industry, it has always played a decisive role in the gold and silver market, manufacturing and sales in the entire Northeast region.

Fourth, Baitai Gold Jewelry

Baitai was the first in the industry to propose the new concepts of "cultural gold" and "fashion gold", making great contributions to the development of Chinese gold and gold brands. The outstanding contribution has enhanced the international status of Chinese gold brands.

The company vigorously promotes the brand differentiation strategy and launches three major brands: "Huanguan Fashion", "Baitai Jewelry" and "Shangjinyuan" for the segmented gold jewelry market to meet the needs of various consumer groups. Demand for gold jewelry.

Fifth, Caibai Gold Jewelry

In 2008, Caibai Company’s sales reached 3.5 billion yuan, a year-on-year increase of 47%, setting a new record high. So far, the company has ranked first in sales of gold jewelry in Beijing for 19 consecutive years and ranked first in single store sales nationwide.

The company's own brand "Caibai Jewelry" was rated as "The Most Influential Brand in China's Industry", and Caibai brand gold jewelry and jewelry (jade jewelry) were awarded the title of "China's Famous Brand Products". In 2009, the State Administration for Industry and Commerce published a list of 390 "Chinese Well-known Trademarks" that had just been recognized on the China Trademark Network, and "Caibai" was on the list.