1. Double Eleven refers to November 11th every year. Because there are four consecutive "1"s in the date of this day, this day is designated as "Singles' Day". "Singles' Day" is one of the representative products of campus fun culture. As batches of students bid farewell to campus, the atmosphere of "Singles' Day" gradually spreads to the society.

2. Many merchants hold some commercial activities on this day to attract young people to shop. On November 11, 2009, Taobao Mall (Tmall) held a large-scale promotion event. The results were mediocre, but it still caused a big breakthrough in sales. From then on, Taobao Mall (Tmall) will hold a large-scale promotion event on November 11 every year, and it has continued to improve, and sales have also increased steadily.

3. Alibaba Company filed an application for trademark registration for "Double Eleven" on November 1, 2011. Under the premise that other e-commerce platforms held large-scale promotional activities on November 11, Alibaba took the lead. Registering the "Double Eleven" trademark and having the right to use the "Double Eleven" trademark caused a lot of public opinion at the time, and other platforms expressed dissatisfaction. However, the trademark rights have been determined, and other platforms have nothing to do.

4. In 2009, Tmall (then known as Taobao Mall) began to hold promotional activities on "Singles' Day" on November 11. The earliest starting point was just to create a festival belonging to Taobao Mall so that everyone could Remember Taobao Mall. Choosing November 11th is also a bit of a risky move, because Singles’ Day happens to be in the middle of the traditional retail industry’s National Day Golden Week and the Christmas promotion season. But at this time, when the weather changes, people are buying winter clothes. I wanted to give it a try to see if online promotions could become an attractive window for consumers. The results were out of control, and "Double Eleven" became synonymous with the e-commerce consumer festival, and even exerted a certain influence on non-online shopping people and offline malls.

Since then, "Double Eleven" has become a symbol, a sign, and a commercial activity. Few people mention Singles' Day, and more people are gearing up to buy what they want on this day. thing.