It’s hard to build a brand, but there is no trademark. This is a pain point for many business owners. This kind of case also happens frequently in the milk tea industry. There was a lesson from the past that "Imperial Tea" was changed to "Hi Tea", and later "Answer Milk Tea" was renamed "1314 Milk Tea". Recently, the Internet celebrity milk tea "1314 Milk Tea" was brushed on Douyin. It is said that you can't buy it even if you queue up. But in fact, 1314 Milk Tea was forced to change its name to 1314 Milk Tea because the trademark registration for Answer Milk Tea was unsuccessful. So trademarks are very important. How can we use the trademark transfer platform to obtain a delicious milk tea trademark?

The answer milk tea has been exposed nearly 100 million times on Douyin, and many netizens queued up to buy milk tea. But it should be a good thing that "Answer Milk Tea" is so popular among consumers, but the troubles that come with it also give the founder of "Answer Milk Tea" Mr. Yang Tengyu a headache.

Because "Answer Milk Tea" "Trademarks cannot be registered, and it is easy for some unscrupulous businesses to take advantage of them. Without a trademark, it is equivalent to helping others build their brands. Mr. Yang had to say goodbye to the "Answer Milk Tea" that had already gained a certain reputation, because once the brand does not have a trademark, it will The imitation brand will affect the development and reputation of "Answer Milk Tea". Therefore, "Answer" has since become "1314 Milk Tea". It is understood that "1314 Milk Tea" was also bought at a high price.

If your brand does not yet have a trademark, it is recommended that you register a trademark before expanding your business. Having a trademark can provide good brand protection, which is the cornerstone of the company's basic development. Many bosses want to enter Tmall. You want to put your product on the market quickly, but you don’t have a good trademark. In fact, there are many ways to obtain a good trademark. For example, you only need to apply for trademark transfer to the Trademark Office on the trademark transfer platform, or you can also apply for trademark registration. Focus on providing customers with professional intellectual property services