It may shock you, but this is a fake, and the trademark is too rough. The specific identification method is as follows:
? The first part is that NIKE did not have it in the previous shoe label. The Logo bar appears. If we take the tip of the left hook of the NIKE Swoosh as the starting point and the vertex of the vertical line U on the right of the U letter UK as the end point, we can draw a straight line. The extension of the straight line will pass through the decimal point of 8.5 and be in the middle of the third digit of the item number. The axes coincide. If the size below UK has no decimal point and is in single digits, the extension line passes through the central axis of the number.
The second part is the factory code column. The factory code has changed from below the previous origin column to above the "double horizontal line", and the rightmost digit (or letter) of the factory code column must meet the requirements of The right end of the upper thick horizontal line in the "double horizontal line" is aligned;
The third part is the size column. This time the size column has changed a lot. If the size column is separated separately, it will be consistent with the new CONS The logos are somewhat similar, but the fonts are different. Take the shoe logo in the picture above as an example. The fonts of US, UK, and EUR are no different from NIKE's old logo, but CM has changed from the previous capital letters to the current lowercase letters; Looking at the font of the numbers, the font of the number 8 is obviously different from the font of the previous shoe logo. The new 8 font has a smaller circle on the top and a larger circle on the bottom, while the 8 font of the old logo has the upper and lower circles with the same width. , but the upper circle is a little biased, and the lower circle is slim and long. In the same way, there are differences between the new and old fonts of the number 6. The circle of the new 6 is rounder, while the circle of the old 6 is slimmer, a bit like a track on a track and field. In addition, the circles in numbers with circle types such as 3 and 5 are much fatter and rounder than the previous old symbols. Compared with the old logo, the new logo of long strip fonts such as 1 and 7 is basically unchanged.
Then, the identification of new signs mainly depends on the alignment. Taking the three signs above as an example, when the number under US is a single-digit integer (such as 7, 8, 9, etc.), the number It is located slightly to the left below the letter S; when the number below US is a decimal number (such as 7.5, 8.5, etc.), the decimal point is located slightly to the left below the letter S; when the number below US is an integer with ten digits (such as 10 , 11, 12, etc.), the single digit of the number is half a position to the right of S; when there are ten decimal places below US (such as 10.5, 11.5, etc.), the decimal point is located in the second date separator below it. line and the first number of the year (such as 10.5 in the third shoe label Zoom Equalon 4 above, the decimal point is between the second date separator line and the number 1 of 10). ?
The alignment of the numbers below UK is similar to that of US. When the number below UK is a single-digit integer (such as 7, 8, 9, etc.), the number is located halfway to the right below the letter U. The position of the digit; when the number below UK is a decimal (such as 7.5, 8.5, etc.), the decimal point should pass through the extension of the stroke line on the right side of the U letter (as shown in the vertical line drawn in the Hyped and Equalon shoe logos) ; When there are ten integers (such as 10, 11, 12, etc.) and ten decimal places (such as 10.5, 11.5, etc.) below UK, the shoe labels of this type of size have not yet been collected, so they need to be added later.
The alignment of the numbers below EUR is relatively simple and must fully meet the alignment of numbers and letters. For example, in the Hyped shoe logo, 43 and EUR are exactly in alignment. 44.5 in Equalon 4 also happens to be directly aligned with EUR, and the decimal point is between 0 and 1 of item number 101.
There are two situations for the alignment of the numbers below cm. When there are two integers below cm, the tens digits need to be aligned with the letter c. Taking the AJ 2010 shoe logo as an example, the number 2 of 26 is in line with the letter c. The letter c is exactly aligned; and when there are two decimals below the cm, the single digits need to be aligned with the letter c. Taking the Hyped shoe logo as an example, the number 7 of 27.5 is exactly aligned with the letter c.
Finally, another change in the size column is that the "double horizontal lines" in the old label have changed from two thin lines to the current form of one thick and one thin, thick at the top and thin at the bottom.
The fourth part is the date column. The changed part is also a place where the difference between the old and new markings is relatively large. The characteristic of the old markings is that the left and right dates are not parallel, and the distance between the date on the left and the horizontal line above it is closer than the date on the right. . But in the new logo, the left and right dates are parallel, which is back to the date parallelism of the 2005 shoe logo type with half an extra M in the circle C. In fact, this was foreshadowed in the Air Max Assail III and Vela II AP shoe labels produced by FJ in 2008. At that time, many people thought that the shoe labels that appeared were fakes because the factory codes and dates on the shoe labels appeared in parallel. After checking the "retro" situation, after comparison at the counter, it was found that the label was genuine. At that time, I thought that NIKE might have to update its shoe labels, but it was just a small-scale experiment on the products of individual factories. Now this has been truly verified. In the new 2010 standard, the date parallelism is exactly the same as that of the FJ products produced in 2008. And in the new standard, the saying that 0 is closer to the date separator than 1 is still used. If the number is sorted, 2 and 3 are the closest to the date separator, 0 is the second closest, and 1 The furthest distance from the date separator.
The fifth part is the item number column. The newly marked item number has been moved from the top to the bottom, and the item number is sandwiched between the left and right dates. If the last digit of the item number is a number with vertical strokes such as 4 or 1, When , the extension line of the vertical stroke should coincide with the vertical stroke of the R letter.
The sixth part is the origin column. The font of the origin column is most similar to the new CONS logo. Take the shoe logo in the picture as an example. The letter B of FABRIQUE is aligned to the left with the letter M above it, and the letter I of CHINE is exactly in the middle of the letter A above it. Since the new labels we see now are all domestically produced "factory goods", the letter alignment in this column is only applicable to MADE IN CHINA shoe labels. New standards for other origins will be added in the future.
The seventh part is the UPC barcode field. The barcode still has two types of thick and thin lines. If there is a third type of line width, it is a fake.
The last part is the numeric column corresponding to the UPC barcode. It is still a 14-digit number. The first two digits are 0. After removing the first two digits, the remaining 12 digits must correspond to the UPC serial number on the shoe box. . However, the method of using 3, 6, 8, and 9 fonts to determine authenticity in the old logo is no longer applicable in the new logo. The font of the number 8 in the new logo has changed to a circle with a wider circle at the top and a thin circle at the bottom. The font is similar to the UPC number 8 of the LN2 category mark in the old mark, except that the old mark has a thick line font and the new mark has a thin line font. 3, 6, and 9 have completely become “fake” fonts in the new logo. 3 becomes a circle of equal size, and the hooks of 6 and 9 become more curved.