What should the development content of the logistics model of fresh food e-commerce companies be?

The development of fresh food e-commerce based on cold chain logistics

01. Build your own farms, select high quality, and achieve standardization

High-quality supply is the key to the success of fresh food e-commerce In order to ensure this, many companies adopt the method of building self-owned farms. The integrated operation model from supply to transportation not only ensures the high quality of product supply, but also ensures the quality of products in the later transportation links of e-commerce. It reduces the time and financial resources spent in connecting various links, is more conducive to maintaining freshness, and saves the cost of purchasing. Self-built farms have won recognition from many large e-commerce companies. For example, JD.com has contracted large amounts of land in Shandong, Hainan, Xinjiang and other places to build large-scale agricultural product supply bases for fresh food supply in the mainland and coastal areas. The standardization of goods occupies an important position in all aspects of logistics. Standardization is closely related to the sales of goods and is the basis for smooth circulation of goods. Establish standardization based on sales needs. For fresh food e-commerce to be successful, standardization, informatization, networking, and industrialization must be achieved to achieve unification of standards, regulate the fresh food market, and enable consumers to trust product quality and dare to And they tend to purchase fresh food through e-commerce channels. The realization of standardization will help standardize industry rules and eliminate some competitors for fresh food e-commerce companies. This requires the intervention of public power and the further improvement of laws and regulations.

02. Realize product segmentation and delineate corresponding distribution zones

Divide products into different categories according to their requirements for freshness and temperature control, and use this to divide the distribution city radius , product segmentation is an important means to ensure product freshness. Specifically, when formulating product distribution plans, different products should be treated differently, and distribution belts should be reasonably divided based on existing cold chain refrigeration technology and different requirements for freshness of products. There are certain divisions for fresh food delivery in the field of fresh food e-commerce, but both product classification and zone division are slightly rough and fail to meet the standards and requirements of segmentation, and fresh products under different preservation measures are not differentiated. The author believes that, first of all, the delivery scope should be reasonably divided according to the freshness requirements of the product. For example, the delivery range of fresh food is different from that of vegetables, fruits, etc., and further subdivided, for example, for products that have been stored for a long time, such as apples, compared with Bananas have a longer shelf life, so the distribution area should be wider. Secondly, combined with freezing and preservation technology, for example, for some fresh products with better freezing conditions and longer retention of freshness at low temperatures, the distribution scope can be expanded accordingly, while for some products that cannot withstand overly long cold chain logistics, more specific products should be formulated. Guaranteed delivery coverage. This method of segmenting products and technologies to adjust distribution scope is extremely important for expanding the market and ensuring quality.

03. Introduce foreign advanced technology and improve the level of cold chain logistics

Of course, in order to improve the freshness of fresh food, it is still necessary to improve the level of cold chain logistics. In transportation, Improve operational levels in warehousing, packaging, distribution and other processes, strengthen infrastructure construction, and introduce foreign advanced cold chain logistics equipment and preservation methods, as well as nursing methods in distribution. As mentioned above, the product loss rate of foreign fresh food e-commerce companies is less than 5, but the current situation in our country is far from it and cannot be compared. In this case, foreign refrigeration technology, warehousing methods, and distribution skills are the most important factors for our country’s fresh food e-commerce companies. What has to be learned is that large e-commerce companies use their own funds to introduce equipment or hire foreign experts to strive to improve the level of cold chain logistics and promote the development of the e-commerce industry. To keep fresh food fresh, lower-cost methods can be adopted according to the environment, such as cold salt water, plastic wrap, resuspension, freezer and other methods, and the effects of temperature and humidity can be used to inhibit respiration. Choose a better refrigerated vehicle, mainly the insulated compartment, car chassis and refrigeration unit. The insulated compartment should be selected according to the characteristics of the goods, and the refrigeration unit needs to be determined according to the size of the refrigerated compartment. If it is higher than six meters, an independent unit will be used, and if it is less than six meters, a non-independent unit will be used. For automobile chassis, it only needs to comply with national standards. To improve the level of cold chain logistics, we need to rely on technology to improve the level of cold storage and extend the preservation time.

04. Solve the last mile of transportation

Determine a reasonable delivery time based on the user's receiving time. This requires transportation personnel to communicate with customers in advance. Generally speaking, According to the fact that most of the customer base is white-collar workers, customers generally receive goods after get off work. Coordinating the delivery time of the delivery personnel with the customer's collection time is an important measure to solve the last mile problem. E-commerce companies can also cooperate with supermarkets, placing fresh food in convenience store refrigerated cabinets in customers' residential areas, and taking them away at the customer's convenience. This requires e-commerce companies to communicate well with convenience stores and customers. The e-commerce company pays a certain fee to the entrusted store, and requires it to ensure that product safety and quality are not damaged in the store, and to ensure a refrigerated environment. The internship is mutually beneficial to both parties, creating convenient services for customers, and ensuring that customers receive fresh food when they receive it. The freshness of the package also requires the cooperation of the customer to pick up the express package in a timely manner. At the same time, in fresh food distribution centers or markets with relatively concentrated customers, self-pickup cabinets can be set up, just like bank ATMs. Users can obtain fresh products by inputting their pickup vouchers, which facilitates user self-service and can obtain products in their free time. , which reduces the time coordination process between delivery personnel and users, and also saves the consumption of delivery personnel. Once implemented, this move will definitely be popular among consumers and will play a role in further expanding the e-commerce market.

The quality of fresh food lies in its freshness. E-commerce has emerged with the development of the Internet. It needs to solve the preservation problems in the warehousing, transportation and distribution processes, promote the preservation technology of cold chain logistics, and improve Distribution methods and equipment use integrated operations to reduce losses in the process, thereby promoting the development of fresh food e-commerce.