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Have you ever done any brand protection? How is this done?

Brand protection is very popular abroad, but it is currently in its infancy in China. At present, domestic brand protection industry service providers are scattered in various sectors, and there is no comprehensive one. The following three major aspects of brand protection are included:

The first is business protection strategy. Protect the brand's domain names, patents, intellectual property rights, trademarks, etc. Patents and trademarks provide legal protection, but domain names are more complicated. We can only rely on domain name locks and squatting to protect brands.

The second brand defense strategy. Create a complete and mature public opinion monitoring system for enterprises: There is special software that can be designated to monitor certain platforms and keywords to see if there are any records of counterfeiting, crime, infringement, etc. in the market. If found, it can be dealt with in a timely manner. In this regard, you can use Baibo Guard for online monitoring. There is currently no suitable method for offline monitoring.

The third is the market counterattack strategy. For egregious brand infringements, we will implement effective warnings, exposure, deletion, complaints, arbitration and other means to crack down on counterfeit criminals. For complaints and deletions on online e-commerce platforms, you can also use Baibo Guard. For offline warning and complaint departments, please contact a law firm

The following are the more famous companies in these three aspects:

The first one: For patents and trademarks, you can find a law firm. It is recommended to find a local one, which is easier to communicate with; the domain name depends on the scope of use. Domestically, you can directly use Wanwang, and for global applications, you can use Haiyuwang

P. The second and third parties can use Baibo Guard, which can handle online monitoring, complaints, and deletions. They cooperate with law firms and can also handle offline complaints, warnings, and arbitrations. However, there is currently no effective method for offline monitoring.