First of all, it is very certain that there is no such word, there are only two somewhat similar words: "a word" or "a piece of speech".

So if we really want to talk about "Yiyanyu", it should be adapted to the products or advertisements related to clothing and accessories, that is, similar to "decoration, decoration, beauty (perfect and perfect)". vocabulary.

As I understand it, this "word" is to highlight the culture of clothing. After reading it several times, it seems that clothing has a soul, can speak, and is a living being, in order to highlight the uniqueness of clothing.