A trademark is the soul of an enterprise and a symbol of its brand. In recent years, China's laws and regulations on trademark protection have been continuously improved, and consumers' awareness of trademark protection has been continuously enhanced. However, incidents of infringement of intellectual property rights still occur from time to time, and trademark protection has a long way to go. If an enterprise is not careful, it may fall into a trademark infringement dispute, which is time-consuming and labor-consuming. Even the brand that it has operated for many years is registered as a trademark by others, but there is nothing it can do. < P > So how can we effectively avoid trademark disputes?

1. The project has not moved, and the trademark comes first

Before deciding to start a project, you should start to apply for trademark registration. This has been said many times, but some enterprises still don't have this awareness, and then the brand becomes bigger, but it is in a state of "streaking" without trademarks.

Like the tea brand "Xicha", it is a precedent. At first, Xicha was called "Imperial Tea", and the brand started, but it could not be registered when applying for a trademark, because the word "Huang" in "Imperial Tea" has a royal color, and its meaning is easily understood as "tea exclusively for the royal family", which easily leads the public to misunderstand the quality and other characteristics of Imperial Tea and is suspected of exaggerating the product characteristics. It is said that Xicha finally had to spend 7, yuan to buy the trademark "Xicha" and rename the brand.

Therefore, registering a trademark in advance can not only avoid the hidden danger of being registered by others, but also add a layer of protection to the brand.

2. Multi-category registration and comprehensive protection

Trademarks are divided into 45 categories. Enterprises can register according to their own product categories, but some enterprise products may cover multiple levels, so we must pay attention to protecting related multiple categories.

multi-category trademark registration can avoid the phenomenon that others are "next to famous brands". For example, if you register a trademark in the category of cosmetics (category 3) and others register in the category of clothing (category 25), consumers may mistakenly think that you belong to the same family.

Therefore, registering several categories of trademarks can give your brand all-round protection.

3. Strategic vision, sustainable development

In the process of continuous development, enterprises will definitely launch new products or derive new business scope. At this time, you still need to have a strategic vision, carry out trademark blessing for your brand, and escort the sustainable development of enterprises.

For example, Alibaba, JD.COM, Huawei and other giants in the industry, with tens of millions of trademarks under their names, are still applying for registration. Every time a new project is launched, they register their trademarks early, which makes the brand stand firm.

a trademark is not only a symbol of a brand, but also a sharp weapon to help industry competition and enterprise development. Whether it is a large company, a small enterprise, an Internet platform or a traditional industry, trademarks are the foundation of brand development. In this era, without trademarks, it is difficult to move!