Part I
1. Concept of the promotional film:
Analysis content: Through the company VI, the company's concept, corporate culture, company history, store display, department organization, employee spirit, singing competition, company honor, manager's speech and other fragments, we will show our company's strong strength to customers and tell the future development prospect of the fairy tale discount KTV industry. From "providing a healthy and happy entertainment lifestyle for human beings", we are committed to becoming a "respected and beautiful cultural and entertainment chain enterprise", and our company concept is the starting point to plan a highly authentic and expressive promotional film.
through pictures, sounds and language, the short film will comprehensively describe the company's business philosophy based on the obligation and responsibility of "providing health and happiness for the society, taking the whole society and repaying the society", and its management culture based on "multi-culture combining humanization, standardization and rationalization", showing the company's unique service characteristics and corporate style.
type: corporate image promo
duration: about 1-15 minutes.
positioning: authentic, unique, practical, comprehensive,
style: cautious, concise, soft and vivid. Artistic expression of the company's promotional film planning scheme: simple and generous integration of space
Close dubbing of pictures and music, sound pictures, mutual supplement and dependence, rich thinking of the source, revisiting the four-year trip
Team atmosphere: full of vigor, endless vitality, courage to explore, and enthusiasm.
1, the introduction is 2-3 seconds
2, the harmonious fairy tale is recorded in Zelong Township (the company outlines the development process) for about 3 minutes
3, the three-party symphony of the public and fairy tales (the team of the company's culture company) takes about 3 minutes
4, the beautiful fairy tale is about love singing (the company's honor singing competition) for about 3 minutes
5. 2-3 seconds at the end
Script shot content
1. Introductory shot 1:
Creative ideas: unified style, fashionable content, novel catering to the theme
Combining the "crowd" culture of the fairy tale company, the image of "VI book" is introduced to vividly show the elegant fairy tale dream.
Split the framework
Show the company logo and name, which requires freshness, conciseness and special effects. (It is decided to try again at night)
The company introduces and briefly explains the business philosophy and the main contents of our service.
real shot: a picture or video. Such as company employees (shots of multiple employees working at the same time) (meetings, planning, operation, general manager), normal implementation (pictures), etc. Interspersed in each part of the content.
corporate culture includes: the company organizes employees' entertainment, actual combat deduction and meeting negotiation, etc.
co-sponsors, the logo of sponsor cooperation unit appears one after another.
overall photography
all the staff reflect the cheerful and energetic team style.
3. Production requirements and schedule:
1. The picture is mainly based on time-accumulated materials, and some materials are specially treated during post-processing;
2. The production cycle is unknown
I should pay more attention to it in the future! ! Sensitivity to current and future society, politics and culture, not just the actual pattern change of something. Usually good at accumulation, when encountering problems, you will quickly get the value judgment of the facts.
Part II
1. Publicity purpose
1. Publicize the basic situation and business scope of Haifu Company to the society, and gradually let the society know and trust Haifuda Company.
2. Directly publicize and promote the company to the target customers of Haifuda Company, expand the business contact channels of the company, and add value to the service functions of the company.
3. Provide an electronic information exchange and publicity platform, release relevant information of the company, establish the corporate image of the company, and enhance the social visibility of Haifuda Company.
2. Publicity methods
1. Print media coverage
In the form of news reports, report the basic situation of Haifuda Company and the completion of its construction projects in selected print media such as Zhejiang Daily, Hangzhou Daily or qianjiang evening news, so as to publicize the company to the society and improve its awareness. When the company's promotional film planning plan is officially opened next year, it will choose to publish the company's opening investment advertisement in relevant newspapers and publications.
2. Outdoor advertising
In order to make it convenient for customers and transport vehicles to find Haifuda Company, we can consider contacting relevant departments to apply for setting up company
advertising signs at the exit of Shanghai-Hangzhou Expressway or at the main road near the company to provide company address guidance services, and at the same time improve Haifuda Company's social awareness.
3. Company leaflet publicity
Plan to make the promotional leaflet of Haifuda Company, including the company profile, business profile, corporate strategic direction, policy, business purpose, corporate logo, featured service content, contact information and other text and picture information materials. It will be distributed directly to visiting customers and personnel, and mailed to the target customers who have the demand for refrigerated goods logistics, so as to expand the company's external business promotion, enable customers to know Haifuda Company in a timely and brief manner, and facilitate business communication between customers and the company.
4. Network publicity
To meet the needs of the development of modern enterprises, establish the company website, register the universal domain name and real name of Haifuda Company, release enterprise information, improve the information network, and provide a network platform for publicity and communication to the society and customers. You can also choose to publish company information on other well-known professional logistics websites. All these are conducive to let the society know and trust Haifuda Company and enhance the visibility of the enterprise.
III. Work arrangement
In January and November, the formulation of the publicity and planning scheme of Haifuda Company was completed; Complete the final text of Haifuda Company profile (including basic information of enterprise registration, enterprise profile and business profile).
February and December: entrust professionals (units) to design corporate logo; Prepare the materials of Haifuda Company's promotional leaflets.
3. In January-February next year:, make the production plan of promotional leaflets of Haifuda Company; Complete the design of corporate logo; Prepare trademark registration materials and entrust a trademark office to apply for the registration of the company's trademark logo; Consider publishing the progress information of the projects under construction of Haifuda Company in selected newspapers and professional websites.
4. March-April next year: On the basis of completing enterprise logo design and trademark registration, contact and establish outdoor advertising and the company's general website; In order to further promote the company, consider designing and applying the corporate logo (trademark logo) on the special office supplies, labor supplies, production tools, transportation and environmental buildings of Haifuda Company.
5. from may next year to the initial opening of the company: complete the construction of the company's website and the printing of publicity leaflets; Depending on the construction progress of Haifuda Company, according to the target customer list provided by the business and marketing departments, the postal distribution company (investment promotion) publicizes the leaflet; Publish the company's opening investment advertisement in the selected print media.