Nowadays, it is difficult to name a trademark, and it is difficult to find out whether a planned name can be registered smoothly through trademark inquiry. So, how to name it to improve the pass rate? What kind of name does not violate the no-note clause? According to my own practical experience, the author talks about several aspects and related legal issues that the applicant should pay attention to when registering a named trademark and entrusting design, so as to avoid the applicant from detouring. 1, avoid using words that are frequently used in this industry; 2, avoid the registered trademark directly indicate the quality, function, use and exaggerated publicity and deception; 3. Avoid using words that violate socialist public order and good customs and cause adverse social impact; 4. Avoid infringing on the prior rights of others; Some enterprises generally ask advertising companies to design logo. If the enterprise decides to adopt this scheme, it should pay attention to the issue of copyright ownership. If the logo is designed by others and belongs to commissioned works, both parties shall sign a copyright ownership contract. If the agreement on copyright ownership is unclear or untrue, the copyright belongs to the advertising company. If the trademark becomes a well-known brand in the future, trouble will follow. Mingqiyuan trademark agency mainly serves trademark design, trademark registration and patent application, so that the design trademarks here can be better inquired and registered.