The concept of single economy was first put forward by economist McCarthy in The Economist 200 1. At that time, he locked the group of single economy in women. Now, it is more a general term for people who pursue quality and high-quality single life. The single economy covers all aspects of daily life, such as watching movies, shopping, eating, traveling, etc., and belongs to the single economy.
Families tend to be single.
In recent years, with the acceleration of industrialization and urbanization, the pressure of urging marriage faced by unmarried people in China has decreased, the proportion of one-person households in China has gradually increased, and families have shown a single trend. According to the data of the National Bureau of Statistics, in 20 18 years, the proportion of one-person households in China was about 16.69%.
The age of marriage is obviously delayed, and there are more and more single young people.
The marriage rate in China has been declining, the divorce rate has been rising, and the marriage rate has dropped significantly. According to the statistics of the Ministry of Civil Affairs, in 20 18, the divorce rate in China was 3.2%, which had little change compared with 20 17. The marriage rate was 7.3%, which was 0.4 percentage points lower than that in 20 17.
Late marriage and childbearing are common in China. The age of first marriage in China is around 25 years old, which is generally higher in cities, at around 28-30 years old, close to the level of developed countries.
According to the data of China Population and Employment Statistical Yearbook 20 18, the number of single youth aged 20-29 in China has increased significantly, and the growth rate of single population aged 25-29 is faster than that of 20-24.
The single rate in major cities in China is over 50%
In terms of cities, according to Zhaopin's recruitment statistics, in 20 18 years, the single rate in major cities in China exceeded 50%. The city with the highest single rate is Haikou, which is as high as 87.5%. Among the four first-tier cities in the north, Guangzhou and Shenzhen, Shenzhen ranks first among the four cities with a single rate of 77.23%, and Beijing ranks among the top ten with a single rate of 66.9%.
Small circle is an important reason why men and women are single in the workplace.
At present, China society is gradually changing from "acquaintance society" to "stranger society", which also makes the number of unmarried young men and women of marriageable age in China continue to rise. According to Zhaopin's recruitment statistics, in 20 18, the main reasons for China's men's singles were lack of money, small circle and busy work. China men think that the main reason why they can't get rid of singles is lack of money, accounting for 35.93%. For women, the small circle is the main reason why women in China can't leave the "single dog" group, and the proportion of women who can't successfully leave the list is 49.3%. On the whole, the small circle has become the biggest obstacle for men and women in the workplace to take off their orders.
Forward-looking analysis holds that with the increase of disposable income, the consumption of single people will be further upgraded from "basic necessities" to "goods to meet their inner needs", and personalized, niche and refined consumption will further increase. On the occasion of the fifth singles wave in China, China's singles economy will bring new growth points, and hundreds of millions of singles will drive the development of emerging markets.
For more data sources, please refer to the Analysis Report on Market Foresight and Investment Strategic Planning of China Takeaway O2O Industry issued by Forward-looking Industry Research Institute.