Currently, the B2C model that many of our Chinese sellers are doing is Amazon Seller Central (SC), which is Amazon’s third-party seller, and Amazon Vendor is divided into Amazon Vendor Express (VE) and Amazon Vendor Central ( VC), compared to Seller, has a stricter application policy. Let’s learn more about these three models below.

What is Amazon Seller Central (SC)?

Amazon Seller Central (SC) is intended for individuals/enterprises who have initially created an Amazon account. Amazon Seller is also collectively referred to as the third-party seller 3rd Party Seller (referred to as 3P Seller). Sellers who sell products as 3P sellers on Amazon.com come from various countries and regions around the world, and their corporate/individual businesses range in size.

Most Chinese sellers sell as Amazon Seller Central (SC). (Including large global store sellers/Amazon.com registration), companies above a certain size like to register seller accounts through Amazon Global Store, and global store sellers are also more stable than other sellers.

What is Amazon Vendor Central (VC)?

Amazon Vendor Central (VC), also known as 1st Party Retailer Hub, is an extremely important supplier system of Amazon with complete functions. Similar to Walmart's supplier system (Retail Link), the order release cycle function is very similar. The Amazon supplier system integrates the EDI (Electronic data interchange) function, and users can also configure it directly in the system and connect it to their own enterprise's EDI (Electronic data interchange).

Almost all self-operated products on Amazon are from suppliers on the Amazon Vendor Central platform. As a supplier, you are essentially a "dealer", and Amazon's role in Amazon Vendor Central (VC) It is the "seller".

Amazon Vendor Central (VC for short) is an active invitation system by Amazon. Therefore, if you receive an invitation from Amazon, it means that your product has large logistics volume, is relatively easy to sell well, and is a well-known brand/company in the market. (You don’t necessarily need to register to sell on Amazon, but this is relatively rare), you will have more sales channels.

If you do not receive an invitation, you still have the opportunity to apply with an Amazon investment manager (monthly sales must reach more than 300,000 US dollars), or apply to register/maintain Amazon Seller Central (SC) status.

What is Amazon Vendor Express (VE)?

Amazon Vendor Express (VE) is an Amazon supplier platform launched in 2015. It is a supplier platform for domestic enterprises in the United States (overseas enterprises). /Sellers have other ways to enter).

Comparing Amazon Vendor Express (VE) with Amazon Vendor Central (VC for short), we can find that the VE supplier platform is more flexible, is a lightweight VC, and you can apply to Amazon yourself, which is suitable for manufacturers/small The enterprise applies for registration.

You can sell products to Amazon through the Amazon Vendor Express (VE) platform. Amazon operates its own products. Amazon is fully responsible for the shipping, sales, customer service and after-sales service on the Amazon Vendor Express (VE) platform.