Boy belongs to the mid-range category. Boy is the symbol of the British street brand London Boy. Its full name is Boy London. The clothing logo is an eagle trademark, which is relatively obvious and easy to identify.

Boy London (London Boy) is a British street brand founded by Stephane Raynor in 1976. Influenced by MCLAREN and Vivienne Westwood’s seditionaries (the early vivienne Westwood store), it embarked on the punk scene. Lu was also synonymous with music and clothing culture in the 1980s. The brand has been labeled as rebellious since its establishment, constantly challenging the traditional clothing industry with a subversive concept. Bold patterns, wide T-shirt tailoring, etc. are all iconic features. From the youthful name, the big black background, and the eagle-flavored LOGO, it’s easy to see its trendy, decadent, and rebellious colors.

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